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BBA (Hons.) Majoring in Marketing/Finance
/Business Analytics

ATLAS BBA (Hons.) is built for future founders, brand leaders, and finance pros who want more than just a degree — they want an edge.
Duration
4-Year Hons.
(Option to get degree after year 3)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026

Design your degree in 2 steps

Your future is not one-size-fits-all — so why should your degree be? At ATLAS ISME, design a business education that's as dynamic as the world you're entering.
1
Major Track (Choose One)
Marketing
Finance
Business Analytics
The BBA (Hons.) in Marketing at ATLAS ISME is designed to nurture creative, strategic, and data-savvy marketers who can shape brands and drive growth in a dynamic global marketplace. The program builds strong foundations in consumer psychology, digital strategy, brand management, and marketing analytics.

Learning is immersive — through live projects, brand simulations, marketing labs, and masterclasses with industry leaders. Each concept, from consumer insight to digital transformation, is explored through real business challenges. By the end of the program, you’ll be equipped to craft compelling campaigns, lead market strategies, and build brands that inspire — across industries, startups, or your own entrepreneurial journey.
#1
Brand Management & Strategy
#2
Market Research & Data-Driven Campaigns
#3
Digital Marketing & Analytics
#4
Market Research & Data-Driven Campaigns
#5
Market Research & Data-Driven Campaigns
#6
Market Research & Data-Driven Campaigns
#7
Brand Management & Strategy
#8
Market Research & Data-Driven Campaigns
#9
Digital Marketing & Analytics
#9
Market Research & Data-Driven Campaigns
#1
Understand markets and consumers to influence business outcomes
#2
Build impactful brands across industries and platforms
#3
Use data and tools to drive high-performing campaigns
#4
Turn insights into strategy that delivers results
#5
Create brand stories that attract and retain customers
#6
Leverage emerging technologies to optimize user experiences and engagement
Brand
Manager
Digital Marketing Specialist
Marketing Strategist
Social Media
Manager
Product Marketing Manager
Performance Marketing Manager
Content Marketing Lead
Consumer Insight Analyst
Growth
Hacker
Media
Planner
E-commerce
Strategist
Market
Research Analyst
2
Minor Track (Choose one)
3
Review Your Curriculum
Major
Marketing
Minor
Economics and
Public Policy
Choose
Again

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel, and design thinking, with insights into consumer behavior and Indian psychology for effective, data-driven decision-making.
Principles of Management
Explore foundational management concepts, including planning, organizing, leading, and controlling, to effectively run organizations.
Marketing Management & Consumer Behaviour
Understand marketing strategies and how consumer psychology drives purchasing decisions to create impactful campaigns.
Basics of Finance / Design Thinking for Businesses
Learn essential financial principles for business decisions, or apply design thinking to innovate and solve business challenges creatively.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, developing business models, and fostering an entrepreneurial mindset.
Indian Behavioural Psychology
Study behavioral patterns, cultural influences, and psychological principles shaping individual and collective decision-making in India.
AI Tools and Excel for Decision Making
Develop skills to leverage AI technologies and Excel analytics for data-driven and efficient decision-making in business contexts.
ATLAS Elective
Gain a clear understanding of how money flows within businesses. Learn the essentials of financial statements, budgeting, and valuation to make informed business decisions with confidence.
Why our semester 1 curriculum outpaces every other business school
Leadership, analytics, and consumer insights combined with hands-on projects give you skills that outpace traditional classroom learning.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication, and India’s constitutional framework for navigating modern business effectively.
New-age Business Models
Explore how digital transformation, sustainability, and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing
Learn strategies to build and grow brands online using SEO, social media, analytics, and content-driven marketing.
Financial Statement Analysis / Systems Thinking for Innovation
Understand how to interpret financial data for strategic decision-making, or apply systems thinking to design innovative, interconnected business solutions.
Economics
Gain a foundational understanding of market dynamics, economic policies, and their impact on global and local business environments.
Business Communication
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights, or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective/ Social Project
Expands multidisciplinary understanding by linking analytics and finance concepts with broader global perspectives.
Orientation of Indian Constitution
Understand the key principles, rights, and governance structures shaping India’s constitutional and civic framework.
Why our semester 2 curriculum outpaces every other business school
Advanced analytics, modern business models, and strategic communication equip you to turn data and insights into real-world decisions from day one.

Semester 3

This course set equips students with strong foundations in finance, business intelligence, predictive modelling, and research methods.
Selling & Negotiation
Builds persuasive communication and deal-closing abilities through simulated negotiation and client interaction.
SEO & SEM Strategy
Covers campaign design, keyword optimization, and digital performance analytics using live marketing tools.
Microeconomic Analysis
Applies market theories to real-world consumer and business scenarios, connecting data with decision-making.
Macroeconomic Analysis
Explores national and global economic systems, cycles, and their business implications through data-based study.
Business Research Methods
Teaches data collection, survey design, and analytical tools like Excel and SPSS within marketing projects.
Internship
Apply classroom learning to real-world industry settings through structured professional experience.
Environmental Science and Sustainability
Understand environmental systems and integrate sustainability strategies into business practices.
Multidisciplinary Elective
Why our semester 3 curriculum outpaces every other business school
ATLAS bridges marketing strategy with economic and environmental insight, enabling students to analyze markets, optimize campaigns, and apply sustainable business thinking.

Semester 4

This course set blends strategic marketing, corporate finance, and ethical communication with analytical tools that enhance decision-making, digital engagement, and risk management in modern business environments.
Organizational Behaviour & Human Resource Management
Explore motivation, leadership, team dynamics, and talent management to drive organizational success.
Content and Social Media Marketing
Develops strategic storytelling and campaign management across digital platforms through hands-on content creation.
Marketing Analytics
Focuses on interpreting consumer data, building dashboards, and deriving actionable insights from marketing metrics.
Quantitative Methods for Economics
Applies mathematical and statistical tools to analyze economic relationships and market performance.
Economic Analysis of Public Policy
Examines how policy decisions impact markets, welfare, and business, using applied economic reasoning.
Business Legal Communication and Ethics
Learn legal frameworks, ethical business practices, and effective professional communication.
Multidisciplinary Elective
Why our semester 4 curriculum outpaces every other business school
ATLAS integrates finance fundamentals with marketing analytics, enabling students to craft strategies grounded in both creative insight and financial acumen.

Semester 5

This course set equips students with knowledge in banking, corporate valuation, and finance analytics, while integrating sustainability and AI-driven business insights.
Building & Managing Brands
Explores strategies for developing, positioning, and sustaining strong brand identities through applied projects.
Advanced Digital Marketing
Focuses on advanced tools for online advertising, analytics, and campaign optimization across digital platforms.
International Economics
Apply data analytics to evaluate and drive sustainable business practices.
Development Economics
Studies economic development patterns, inequality, and policy design using real-world datasets.
AI Tools for Business
Leverage AI to streamline workflows, automate processes, and enhance decision-making.
Internship
Apply classroom learning to real-world industry settings through structured professional experience.
Data Storytelling (Effective Communication)
Transform complex data into clear, actionable narratives for business decisions.
Why our semester 5 curriculum outpaces every other business school
ATLAS fuses marketing creativity with fintech and AI, equipping students to lead data-driven brand and finance strategies in the digital economy.

Semester 6

This course set integrates strategic management, behavioral economics, and technology trends with creative marketing practices, preparing students to lead analytically informed, future-ready business strategies.
Strategic Management
Learn to formulate, implement, and evaluate business strategies for sustainable growth and competitive advantage.
Retail Management & E-commerce
Covers modern retail operations, consumer behavior, and online commerce ecosystems through applied simulations.
Advertising & PR
Explores communication strategies, campaign planning, and media relations for brand image and reputation management.
Behavioral Economics
Studies psychological influences on consumer and market decisions using experimental and data-driven methods.
Game Theory and Strategic Thinking
Understand cloud computing principles, services, and applications in modern business environments.
Emerging Trends in Technology
Study the impact of AI, blockchain, and other emerging technologies on business innovation.
Ancient Indian Languages and Philosophy
Explore India’s linguistic and philosophical heritage to understand ethics, logic, and leadership principles.
Why our semester 6 curriculum outpaces every other business school
ATLAS blends strategic management with behavioral economics and technology innovation, empowering marketers to design data-driven, human-centered strategies for the future.

Semester 7

This course blends global business strategy, sustainability, and integrated marketing to build forward-thinking marketers who thrive in a borderless economy. Through immersive courses and real-world internships, students develop global perspective and an ethical approach to business growth and innovation.
International Business & Global Perception
Understand how global markets, cultural diversity, and trade policies shape business strategies and cross-border operations.
Integrated Marketing Communication
Develops cohesive brand messaging using multi-channel marketing strategies and campaign integration.
Environmental and Sustainability Economics
Examines how environmental policies and economic incentives drive sustainable business growth.
Internship
Apply classroom learning to real-world industry settings through structured professional experience.
Academic Writing Skills (Research)
Develop research and writing skills to produce analytical, evidence-based business documents.
Why our semester 7 curriculum outpaces every other business school
ATLAS merges global business perspectives with financial analytics and integrated marketing, preparing students to navigate international markets with strategic clarity and creative precision.

Semester 8

This course set strengthens analytical, visualization, and design-thinking capabilities while integrating AI-driven innovation. The research dissertation allows students to apply these skills to real-world business problems, fostering critical thinking.
Advanced Data Analysis Tools
Master advanced analytical techniques to extract actionable insights from complex business data.
Data Visualisation
Learn to communicate data effectively through clear and compelling visualizations.
Econometrics and Data Analytics
Applies quantitative and econometric methods to analyze economic and business trends using real-world data.
Dissertation for Research Track
Conduct in-depth research on a chosen topic, integrating analytical and academic writing skills into a comprehensive study.
Why our semester 8 curriculum outpaces every other business school
ATLAS integrates advanced finance with sustainable operations and practical projects, equipping students to solve complex, contemporary marketing challenges effectively.

Why Choose BBA (Hons.) Majoring in Marketing/Finance/Business Analytics at ATLAS?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Majoring in Marketing or Finance are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A/B/C in 2 subjects
International Bacalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects

Ready to Build a Business Degree
That’s Built for the Real World?

More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

ISDI provides B. Des to its students in various subjects. The undergraduate B. Des programme is a four-year course that enables students to enhance their focus on strategic thinking, design, and innovation. 

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

  • Communication Design

  • Fashion Design

  • Fashion Communication & Styling

  • Interior Design

  • Product Design

  • Strategic Design Management

  • Animation & VFX

The postgraduate programme focuses on entrepreneurial and design thinking skills.

ISDI is a well-known institution for many reasons. Its exclusive collaboration with Parsons School of Design stems from its position as a renowned institution. The key factors setting ISDI apart are:

  • Location: It is in the heart of Mumbai and surrounded by the best design organisations.

  • Industry-focused approach: With industry stalwarts and meteors guiding students, individuals not only learn from practical knowledge but also learn from experience.

  • Networking: Students can work and interact with professionals in other fields, strengthening their networking skills. 

  • Global curriculum: The curriculum has been meticulously designed to prepare students for national and international work opportunities.

Experiential learning: ISDI believes in going beyond traditional learning, and utilises advanced technology to nurture creativity among students.

Yes, ISDI offers guest lectures and masterclasses as a part of the curriculum. International voices and mentors lead classes with its exclusive partnership with Parsons School of Design (Parsons faculty often visits ISDI and students learn from them here in India). Integrating a masterclass allows students to expand their cultural understanding, too. We introduce students to a variety of workshops and masterclasses that help expand their interests and solidify their vision.

ISDI hosted  Parsons Week 2025, in partnership with ISDI,  from March 23-28, 2025, featuring a week of design-focused events and sessions led by faculty from the renowned Parsons School of Design. During their visit to ISDI, they offered masterclasses and portfolio review sessions as well.

Yes. ISDI offers global opportunities, too. Students get opportunity to study overseas, during immersive excursion one such example is Paris where students visited colleges such as

  • Students can study in Paris and participate in industry visits and workshops. 

  • Partnership with Parsons School of Design ensures that thinking strategies, global tools, and methodologies are a part of the curriculum.

ISDI stands out from other design schools through its partnership with Parsons School of Design. Its urban-rich culture setting ensures students learn thoroughly. ISDI stands out from other design schools due to its unique features:

  • A rich curriculum benefits from its collaboration with Parsons School of Design.

  • Real-world internships and masterclasses

  • Diverse networking

  • Strategic thinking nurtured by industry experts

Yes, the curriculum is developed in collaboration with Parsons School of Design. The B Des curriculum is meticulously designed to allow students to benefit from it. The global curriculum expands their horizon of understanding and ensures they are able to face challenges and secure lucrative opportunities.

The ISDI - School of Design & Innovation has received curriculum development support from Parsons School of Design since its establishment in 2013.

This unique partnership for curricular excellence ensures ISDI students have access to a global contemporaneity curriculum and proven teaching and learning methods enabling our students to be the design leaders of the future.

ISDI has designed its curriculum in collaboration with Parsons School of Design. The curriculum ensures academic excellence and alignment with industry by:

  • Design professionals design curriculum.

  • Professionals hold masterclasses for students to learn from experience.

  • Students are encouraged to take up projects which challenge them to face real-life design challenges.

  • Working on projects with industry-leading companies

  • Regular workshops held by industry professionals

ISDI integrates industry into its curriculum in several ways. We aim to blend classroom learning with real-world experience. The industry learnings are integrated through:

  • Masterclasses with experts

  • Industry-led collaborations and projects

  • Hackathon for understanding real-life disciplines

  • Visits to different design studios for better learning

Yes, ATLAS ISDI organises live projects with brands as part of its curriculum. The thoughtfully curated curriculum is in collaboration with Parsons School of Design. The curriculum includes internships with top brands. This internship nurtures

  • Applying theoretical knowledge to real-life problems

  • Strengthen problem-solving skills

  • Build a strong portfolio

  • Learn from the experience of senior citizens.

  • Guided by industry experts

ISDI has always aimed to create a safe and immersive campus as well as a learning experience for its students. With a thoughtful curriculum in collaboration with the renowned Parsons School of Design, every design module for specialisation is distinct and focuses on strengthening the design principles. The student experience at ATLAS ISDI includes:

  • Students get to participate in various competitions, which channel their design creativity.

  • Students are made to participate in various workshops.

  • Students have to work on several projects and increase their networking and communication skills.

  • Students participate in various college festivals and experience personal growth through faculty-led discussions and talks

ISDI has an exclusive campus. Renowned for its infrastructure and thoroughly curated curriculum, the institution allows students to widen their area of learning. With our recent NAAC A Grade certification, our campus provides its students with:

  • The campus features large laboratories, designer studios, fashion technology zones, and various other spaces where students can explore and showcase their creativity.

  • Immersive workshops for strengthening design principles, along with frequent visits to design studios, inspire the students.

  • Students can learn from experts through frequent immersive workshops held in design studios.

  • Design Studios

  • Fashion Lab

  • Product Lab (Workshop)

  • Fashion Studio

  • Digital + UX Labs

  • Maker Spaces

ISDI offers its students a variety of events for them to participate in and cherish their campus life. From flagship events to cultural events, ATLAS ISDI is always thriving throughout the year. Extracurricular activities offered by ATLAS ISDI are:

  • Design Events

  • Startup-Streets

  • Industry Masterclasses, Workshops, RTCs

  • Master’s Admissions Events

  • Placement & Career Events

  • Fests & Cultural Showcase

  • Hackathons & Challenges

  • Podcasts & Fireside Chats etc.

These interactions boost engagement by allowing students to display projects, share ideas, and connect with visitors.

Yes, ISDI requires an entrance exam for design programmes. The admission process has been designed to gauge the design skills and communication skills of the students. The ISDI admission entrance exam consists of:

  • Portfolio upload or design project holding a 40% weightage

  • The online aptitude test holds a substantial weightage of 40%.

  • Along with tests, there is a round of private interviews as well, which test the students' reasoning and analytical skills.

The process to apply for ISDI’s B.Des program is extremely simple. ISDI focuses on inclusivity, and our admissions process has been designed for individuals to seek their desired design specialisation. The admission process follows these steps:

  • Submitting the portfolio

  • Those students who do not have a portfolio can also complete a design project listed by ATLAS ISDI.

  • Along with submitting a portfolio and/or design project, there is an aptitude test which gauges the student’s communication skills.

  • The last test is the private interview test. This test allows our panel to understand the ambitions and goals of the students.

ISDI is among the renowned institutions for the B. Des Program. The eligibility criteria for ISDI are:

Students currently studying in Grade 12 and appearing for their 10+2 board exams are eligible to apply. This includes boards like:

  1. CBSE

  2. ICSE

  3. HSC (Maharashtra)

  4. IGCSE A-Levels

  5. The IB Diploma Program (IBDP) 

  6. Any recognised national or international equivalent.

At ISDI, there is no stream restriction; students from Arts, Commerce, or Science backgrounds are welcome. What matters most is your interest in design, creativity, and innovation. So if you are a science student with a profound interest in design and art, you can give wings to your dreams here at ISDI.

Yes, students are required to submit their design portfolio. Students can:

  • Upload their portfolio while working on their IDSI Challenge

  • The portfolio should contain eight to ten pieces of your best work that proficiently display your design skills. 

  • These pieces can be animated, painted, or sketched according to the student's preference.

Those students who do not have a portfolio can simply:

  • Complete the ISDI Design Project

  • Create a visual work inspired by any ONE of the given themes: One World | Tracing Nature | Translating Tomorrow

  • All forms of design are acceptable, including drawing, video, photography, sculpture, 3D work, collage, and digital images. 

  • Support your project by writing a 500-word essay describing how you developed your ideas.

A. Yes, students who are not in a design program can also apply to study ISDI. We have always believed in inclusivity, and our dynamic selection process ensures that students from diverse backgrounds, including those without a design background, can apply.

Career opportunities after graduating from ISDI are innumerable. Graduates can work as:

  • Art Director

  • Brand Manager

  • Digital Transformation Analyst

  • E?commerce Brand Strategist

  • Design Consultant

  • UX Research Analyst

  • Strategy Consultant

  • Fashion Designer

ISDI has always believed in supporting students beyond their campus as well. Our committee works diligently to help students secure their desired jobs. ISDI assists students in building a strong portfolio by providing:

  • Hands-on experience working in a state-of-the-art lab with cutting-edge design tools.

  • A curriculum that emphasises experiential learning and interdisciplinary approaches will introduce projects that enable students to learn and overcome the challenges they regularly face in their field of study.

  • Our guidance and placement committee provides comprehensive support to help students secure the right internship and lucrative opportunities.

A. ISDI helps the students in building a portfolio and guiding them through job placements as well. We help students by:

  • Having projects which enhance their portfolio

  • Guest lectures and masterclasses

  • SOPs

  • Projects which are a compulsory part of modules

  • Documentation of the project as a part of the portfolio

ISDI always ensures a promising future for its students. Our committee oversees every student's secure internships with top organisations that match their specialisations and career goals. 

  • Interns can work with renowned companies.

  • Work for esteemed designers

  • Gain hands-on experience with live projects and internships

  • Committees are made to make job hunting easy.

ISDI has an astounding record for placements. ATLAS ISDI has a placement committee which works dedicatedly for every student to ensure their placements. The committee guides the students to reach out to a job where their expertise can shine. The curriculum allows students to gain skills, which are:

  • Work for alumni organisations.

  • Work on certifications, which strengthen their credibility.

  • They should maintain an attractive portfolio that aids in securing better placements.

Yes, ATLAS ISDI supports entrepreneurship. The thoughtfully curated module, in collaboration with Parsons School of Design, is designed for students to learn about the principles as well as the dynamics of business. The curriculum is mostly aimed at:

  • The curriculum aims to integrate management with technology and emerging design principles in order to enhance students' skills.

  • Students are encouraged to join the evolving design ecosystem and become innovative designers or entrepreneurs.

  • The global immersion curriculum helps students understand the complexities of the business field, which arise in the design landscape.

Yes, ISDI graduates who have completed their design programme can effortlessly open their own ventures. This can be easily achieved because:

  • ISDI curates a curriculum that includes modules on entrepreneurial leadership. The modules encourage a business mindset with innovation and design in the lead. 

  • The learning environment at ISDI is nurtured by a mentorship ecosystem where industry stalwarts lead masterclasses for students.

  • Students gain comprehensive knowledge about innovation, entrepreneurship, and practical challenges.

  • Graduates graduate with a mindset that combines design and entrepreneurship skills, which are crucial for their venture.