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BBA (Hons.) in
Business Psychology

ATLAS BBA (Hons.) in Business Psychology is built for future-ready leaders, who want more than a business degree they want to understand people, drive performance, and shape the human side of business success.
Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
The BBA (Hons.) in Business Psychology at ATLAS ISME is built for a new kind of business leader one who understands that people are the driving force behind every successful organization. This interdisciplinary program bridges psychology and business, helping you master the science of human behavior, motivation, and decision-making in corporate, entrepreneurial, and global contexts.

You’ll explore how emotions, cognition, and social dynamics influence leadership, marketing, strategy, and innovation and learn to apply these insights to build stronger teams, brands, and cultures.Through experiential learning, case studies, industry projects, and behavioral labs, you’ll develop the ability to design people-centric strategies, optimize performance, and lead with empathy and evidence-based insight. You’ll graduate ready to shape workplaces where people and businesses thrive together.
#1
Foundations of Artificial Intelligence
#2
Machine Learning for Business Applications
#3
Data Science & Predictive Analytics
#4
Blockchain, Smart Contracts & Digital Assets
#5
Internet of Things (IoT) in Business
#6
Robotics & Automation Strategy
#7
Quantum Computing Basics
#8
Cloud Infrastructure
& APIs
#9
Tech Ethics, Privacy & Cybersecurity
#10
Digital Product Innovation & Tech-Driven Startups
#1
Understand core AI and emerging tech concepts and their business applications
#2
Design data-informed strategies for digital transformation and automation
#3
Build machine learning models using real-world datasets and tools
#4
Evaluate the business potential of technologies like blockchain, IoT and robotics
#5
Collaborate across tech and business teams to drive innovation
#6
Launch, manage, or advise ventures that operate at the frontier of tech
Business +AI Integration
Data &
Analytics
Emerging Tech
& Digital
Health Tech Product Analyst
Social Media Manager
Tech Startup Founder
AI Venture
Analyst

Semester 1

Begin your journey into the science of human behavior in business. This semester helps you understand the fundamentals of psychology and decision-making while grounding you in analytical and management thinking.
Introduction to Psychology & Decision Making
Understand how emotions, thoughts, and cognitive biases influence behavior and choices, shaping individual, organizational, and societal decision-making processes in business contexts.
Marketing & Consumer Psychology
Explore what drives consumer decisions, brand attachment, and loyalty, learning how psychology shapes marketing strategies and customer engagement across industries.
Principles of Management
Learn how organizations function by exploring leadership styles, motivation theories, and strategies for fostering collaboration, innovation, and long-term performance.
Excel for Decision Making I
Build analytical thinking through Excel, learning to organize, interpret, and visualize data for data-driven, accurate, and strategic business decisions.
Ancient Indian Philosophy (IKS)
Explore India’s timeless wisdom and philosophical thought that promote ethical leadership, mindfulness, and a balanced approach to organizational and personal growth.
Professional Communication I
Master the art of expressing ideas with confidence, clarity, and professionalism across written, verbal, and visual communication formats.
ATLAS Elective
Allows students to explore an interdisciplinary subject aligned with their academic and professional interests. Encourages applied learning through domain-focused projects and skill-building.
Academic Writing & Critical Thinking
Strengthen analytical reasoning and structured writing by learning to evaluate arguments, synthesize ideas, and communicate insights effectively and persuasively.
Why our Semester 1 curriculum outpaces every other business school
Gain an early advantage with a curriculum that blends psychology, management, and analytical tools—delivered through experiential learning, industry mentorship, and real-world application.

Semester 2

Explore how psychology powers communication, creativity, and digital innovation. Learn to bridge human understanding with marketing, AI tools, and modern sustainability thinking.
Business Psychology
Understand how psychological principles apply to business decisions, workplace behavior, and organizational performance in modern corporate environments.
Overview of Digital Marketing
Discover how digital platforms, analytics, and behavioral science combine to create meaningful connections between brands and audiences.
Positive Psychology
Learn evidence-based strategies that enhance well-being, motivation, and resilience for greater personal fulfillment and professional effectiveness.
AI Tools for Business (Canva, Figma, Trello)
Develop digital fluency with modern AI and design tools that enhance creativity, collaboration, and workflow efficiency across industries.
Media Literacy & Critical Thinking
Gain skills to evaluate and interpret media critically, understanding its influence on perceptions, communication, and decision-making.
Environmental Science & Sustainability
Explore sustainable business practices and environmental responsibility through an interdisciplinary lens connecting psychology, ethics, and strategy.
ATLAS Elective
Allows students to explore an interdisciplinary subject aligned with their academic and professional interests. Encourages applied learning through domain-focused projects and skill-building.
Professional Communication II
Enhance persuasive communication, storytelling, and presentation abilities that strengthen leadership presence and professional credibility.
Why our Semester 2 curriculum outpaces every other business school
Gain a competitive edge with a curriculum that connects behavioral insight, digital innovation, and ethical strategy—delivered through applied learning and creative experimentation.

Semester 3

Develop deeper insights into human behavior, organizational culture, and the psychological forces that drive group and individual performance in business.
Social Cognition in Business (Social Psychology)
Explore how social perception, attitudes, and group dynamics shape communication, teamwork, and decision-making in professional business environments.
Industrial / Organizational Psychology
Understand workplace motivation, leadership, and performance management by applying psychological concepts to improve organizational effectiveness and employee well-being.
Neuroscience of Influence & Buying Decisions
Discover how brain science explains persuasion, attention, and choice, helping you decode consumer behavior and decision-making processes in marketing contexts.
Personal Finance
Develop financial literacy and discipline by learning to plan, budget, invest, and manage personal finances effectively in a dynamic economy.
Indian Systems of Physical & Psychological Wellness (NSS/Yoga)
Cultivate mindfulness, discipline, and resilience through yoga-based practices that enhance psychological health and physical well-being.
Psychology of Leadership
Examine the psychological foundations of leadership, exploring emotional intelligence, influence, and motivation through case studies and real-world applications.
Why our Semester 3 curriculum outpaces every other business school
Deepen your expertise in applied behavioral science with a curriculum that combines leadership psychology, neuroscience, and personal development through experiential learning.

Semester 4

Build emotional intelligence and leadership maturity. This semester empowers you to align purpose, strategy, and well-being — essential for modern business leaders.
Emotional Intelligence & Well-being
Develop greater emotional awareness and empathy to enhance resilience, communication, and balanced decision-making in leadership and teamwork contexts.
Strategic People Management
Learn how to design, lead, and evaluate people strategies that improve productivity, engagement, and organizational growth in evolving workplaces.
Business Ethics
Understand moral frameworks, ethical dilemmas, and values-driven decision-making to promote responsible, transparent, and sustainable business leadership.
Psychology of Social Entrepreneurship
Explore how empathy, innovation, and problem-solving drive impactful ventures addressing real-world social and environmental challenges.
Founder’s Psychology & Innovative Thinking
Study the entrepreneurial mindset, examining motivation, creativity, and risk-taking that shape innovative and resilient business founders.
Indian Constitution
Gain knowledge of constitutional principles, governance, and citizen rights, fostering ethical awareness and civic responsibility in professional practice.
Digital Tools for Behavioral Sciences (SPSS/R)
Develop data analysis and visualization skills using SPSS and R to interpret psychological research and organizational behavior metrics.
Why our Semester 4 curriculum outpaces every other business school
Advance your leadership capacity with a curriculum blending ethics, analytics, and innovation—bridging emotional intelligence and strategic business thinking.

Semester 5

Delve into applied business psychology and real-world research. This semester blends theory with practice, preparing you to analyze and influence behavior across cultures and industries.
Conflict Theory & Resolution
Learn to identify, manage, and resolve workplace conflicts using negotiation, communication, and behavioral strategies that build stronger, collaborative relationships.
Cross-Cultural Psychology
Understand how culture shapes behavior, perception, and values, equipping you to manage diversity and foster global business collaboration.
Research Methodology
Gain practical experience in designing, conducting, and analyzing behavioral research using ethical, quantitative, and qualitative methods.
Internship
Apply classroom learning in professional environments, gaining practical insights into workplace behavior and organizational psychology.
Social Media Psychology (Audit Course)
Examine how digital platforms influence emotions, attention, and behavior, helping businesses craft mindful and responsible communication strategies.
Behavioural Dynamics in Family Businesses
Explore how psychology shapes leadership, decision-making, and interpersonal relationships within family-run enterprises.
Major Project
Develop an independent research project that applies psychological frameworks to real-world business problems and behavioral insights.
Why our Semester 5 curriculum outpaces every other business school
Bridge academic knowledge with real-world impact through hands-on research, cultural exposure, and professional practice in applied business psychology.

Semester 6

Advance your expertise in behavioral analytics, marketing psychology, and leadership. This semester focuses on data-driven insights and managing change in fast-paced environments.
Change Management
Learn psychological principles behind transformation, mastering tools and strategies to guide individuals and organizations through evolving business landscapes.
Neuro-linguistic Programming (NLP) for Business
Apply communication and behavioral modeling techniques to enhance persuasion, influence, and leadership effectiveness across corporate and entrepreneurial contexts.
Statistics for Behavioural Sciences
Build statistical reasoning skills to analyze behavioral data accurately and interpret complex relationships using modern quantitative techniques.
Consumer Psychology in Luxury Marketing
Examine the motivations and perceptions driving luxury consumption, exploring how exclusivity, emotion, and identity shape high-value purchasing behavior.
Behavioural Economics (Audit Course)
Understand how cognitive biases, heuristics, and decision framing influence financial, marketing, and policy-related outcomes in real-world scenarios.
Retail Psychology
Study the psychological factors that influence shopping patterns, store design preferences, and customer experiences in diverse retail environments.
Research Project
Conduct an independent research study applying behavioral insights to solve practical challenges in business or organizational settings.
Why our Semester 6 curriculum outpaces every other business school
Gain a strategic edge through data-backed behavioral insights, live research projects, and applied business psychology that bridges analysis and leadership practice.

Semester 7

Move into innovation, analytics, and organizational transformation. This semester focuses on creative leadership and the application of psychology in modern workplaces.
Organisational Development
Learn how to design, develop, and sustain adaptive, high-performing organizations through psychology-driven strategies and cultural transformation frameworks.
Psychology of Innovation & Creativity
Explore the cognitive and emotional processes that drive creativity, helping leaders and teams generate innovative, practical solutions.
AI for Business
Understand how artificial intelligence supports business decisions, predictive analytics, and human-AI collaboration across strategic and operational domains.
Environmental and Sustainability Psychology
Examine the psychological factors that shape pro-environmental behavior and sustainable choices in individuals, communities, and organizations.
People Analytics & Psychological Assessment
Learn to measure, analyze, and interpret human performance using psychometric tools, data analytics, and evidence-based talent insights.
Dissertation
Conduct original research in business psychology, integrating theory, analytics, and behavioral design to produce actionable organizational insights.
Internship
Apply psychological frameworks in real-world corporate or consulting environments, gaining industry exposure and professional development experience.
Why our Semester 7 curriculum outpaces every other business school
Transform into an innovation-focused leader through applied analytics, behavioral design, and sustainability—bridging psychology, technology, and strategic business transformation.

Semester 8

Synthesize your learning into professional excellence. This final semester focuses on leadership, entrepreneurship, and evidence-based coaching to prepare you for future-ready business roles.
Coaching & Mentoring in Business Settings
Learn evidence-based coaching frameworks to guide professional growth, performance improvement, and leadership development in organizational contexts.
Finance for Enterprise
Understand essential financial principles that empower entrepreneurs and business psychologists to make sound, strategic financial decisions.
Entrepreneurial Psychology
Explore the mindset, motivation, and resilience that drive innovation, adaptability, and success in entrepreneurial ventures.
Capstone Research Thesis + Viva
Present a comprehensive research study that integrates behavioral science and business strategy, demonstrating applied expertise and analytical rigor.
Why our Semester 8 curriculum outpaces every other business school
Conclude your academic journey with research, leadership, and entrepreneurial mastery—bridging business insight, psychological expertise, and evidence-based professional practice.

Why Choose BBA (Hons.) Business Psychology at ATLAS?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining hands-on experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready.
Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints — gaining experience through immersive courses, team collaborations, and interactive sessions, all while building core skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Business Psychology is designed to immerse you in the realities of business & tech from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A, B, or C in any 2 subjects
International Baccalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects

Ready to Build a Business Degree
That’s Built for the Real World?

Craft a future-ready degree with your
choice of Majors & Minors
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

ISDI provides B. Des to its students in various subjects. The undergraduate B. Des programme is a four-year course that enables students to enhance their focus on strategic thinking, design, and innovation. 

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

  • Communication Design

  • Fashion Design

  • Fashion Communication & Styling

  • Interior Design

  • Product Design

  • Strategic Design Management

  • Animation & VFX

The postgraduate programme focuses on entrepreneurial and design thinking skills.

ISDI is a well-known institution for many reasons. Its exclusive collaboration with Parsons School of Design stems from its position as a renowned institution. The key factors setting ISDI apart are:

  • Location: It is in the heart of Mumbai and surrounded by the best design organisations.

  • Industry-focused approach: With industry stalwarts and meteors guiding students, individuals not only learn from practical knowledge but also learn from experience.

  • Networking: Students can work and interact with professionals in other fields, strengthening their networking skills. 

  • Global curriculum: The curriculum has been meticulously designed to prepare students for national and international work opportunities.

Experiential learning: ISDI believes in going beyond traditional learning, and utilises advanced technology to nurture creativity among students.

Yes, ISDI offers guest lectures and masterclasses as a part of the curriculum. International voices and mentors lead classes with its exclusive partnership with Parsons School of Design (Parsons faculty often visits ISDI and students learn from them here in India). Integrating a masterclass allows students to expand their cultural understanding, too. We introduce students to a variety of workshops and masterclasses that help expand their interests and solidify their vision.

ISDI hosted  Parsons Week 2025, in partnership with ISDI,  from March 23-28, 2025, featuring a week of design-focused events and sessions led by faculty from the renowned Parsons School of Design. During their visit to ISDI, they offered masterclasses and portfolio review sessions as well.

Yes. ISDI offers global opportunities, too. Students get opportunity to study overseas, during immersive excursion one such example is Paris where students visited colleges such as

  • Students can study in Paris and participate in industry visits and workshops. 

  • Partnership with Parsons School of Design ensures that thinking strategies, global tools, and methodologies are a part of the curriculum.

ISDI stands out from other design schools through its partnership with Parsons School of Design. Its urban-rich culture setting ensures students learn thoroughly. ISDI stands out from other design schools due to its unique features:

  • A rich curriculum benefits from its collaboration with Parsons School of Design.

  • Real-world internships and masterclasses

  • Diverse networking

  • Strategic thinking nurtured by industry experts

Yes, the curriculum is developed in collaboration with Parsons School of Design. The B Des curriculum is meticulously designed to allow students to benefit from it. The global curriculum expands their horizon of understanding and ensures they are able to face challenges and secure lucrative opportunities.

The ISDI - School of Design & Innovation has received curriculum development support from Parsons School of Design since its establishment in 2013.

This unique partnership for curricular excellence ensures ISDI students have access to a global contemporaneity curriculum and proven teaching and learning methods enabling our students to be the design leaders of the future.

ISDI has designed its curriculum in collaboration with Parsons School of Design. The curriculum ensures academic excellence and alignment with industry by:

  • Design professionals design curriculum.

  • Professionals hold masterclasses for students to learn from experience.

  • Students are encouraged to take up projects which challenge them to face real-life design challenges.

  • Working on projects with industry-leading companies

  • Regular workshops held by industry professionals

ISDI integrates industry into its curriculum in several ways. We aim to blend classroom learning with real-world experience. The industry learnings are integrated through:

  • Masterclasses with experts

  • Industry-led collaborations and projects

  • Hackathon for understanding real-life disciplines

  • Visits to different design studios for better learning

Yes, ATLAS ISDI organises live projects with brands as part of its curriculum. The thoughtfully curated curriculum is in collaboration with Parsons School of Design. The curriculum includes internships with top brands. This internship nurtures

  • Applying theoretical knowledge to real-life problems

  • Strengthen problem-solving skills

  • Build a strong portfolio

  • Learn from the experience of senior citizens.

  • Guided by industry experts

ISDI has always aimed to create a safe and immersive campus as well as a learning experience for its students. With a thoughtful curriculum in collaboration with the renowned Parsons School of Design, every design module for specialisation is distinct and focuses on strengthening the design principles. The student experience at ATLAS ISDI includes:

  • Students get to participate in various competitions, which channel their design creativity.

  • Students are made to participate in various workshops.

  • Students have to work on several projects and increase their networking and communication skills.

  • Students participate in various college festivals and experience personal growth through faculty-led discussions and talks

ISDI has an exclusive campus. Renowned for its infrastructure and thoroughly curated curriculum, the institution allows students to widen their area of learning. With our recent NAAC A Grade certification, our campus provides its students with:

  • The campus features large laboratories, designer studios, fashion technology zones, and various other spaces where students can explore and showcase their creativity.

  • Immersive workshops for strengthening design principles, along with frequent visits to design studios, inspire the students.

  • Students can learn from experts through frequent immersive workshops held in design studios.

  • Design Studios

  • Fashion Lab

  • Product Lab (Workshop)

  • Fashion Studio

  • Digital + UX Labs

  • Maker Spaces

ISDI offers its students a variety of events for them to participate in and cherish their campus life. From flagship events to cultural events, ATLAS ISDI is always thriving throughout the year. Extracurricular activities offered by ATLAS ISDI are:

  • Design Events

  • Startup-Streets

  • Industry Masterclasses, Workshops, RTCs

  • Master’s Admissions Events

  • Placement & Career Events

  • Fests & Cultural Showcase

  • Hackathons & Challenges

  • Podcasts & Fireside Chats etc.

These interactions boost engagement by allowing students to display projects, share ideas, and connect with visitors.

Yes, ISDI requires an entrance exam for design programmes. The admission process has been designed to gauge the design skills and communication skills of the students. The ISDI admission entrance exam consists of:

  • Portfolio upload or design project holding a 40% weightage

  • The online aptitude test holds a substantial weightage of 40%.

  • Along with tests, there is a round of private interviews as well, which test the students' reasoning and analytical skills.

The process to apply for ISDI’s B.Des program is extremely simple. ISDI focuses on inclusivity, and our admissions process has been designed for individuals to seek their desired design specialisation. The admission process follows these steps:

  • Submitting the portfolio

  • Those students who do not have a portfolio can also complete a design project listed by ATLAS ISDI.

  • Along with submitting a portfolio and/or design project, there is an aptitude test which gauges the student’s communication skills.

  • The last test is the private interview test. This test allows our panel to understand the ambitions and goals of the students.

ISDI is among the renowned institutions for the B. Des Program. The eligibility criteria for ISDI are:

Students currently studying in Grade 12 and appearing for their 10+2 board exams are eligible to apply. This includes boards like:

  1. CBSE

  2. ICSE

  3. HSC (Maharashtra)

  4. IGCSE A-Levels

  5. The IB Diploma Program (IBDP) 

  6. Any recognised national or international equivalent.

At ISDI, there is no stream restriction; students from Arts, Commerce, or Science backgrounds are welcome. What matters most is your interest in design, creativity, and innovation. So if you are a science student with a profound interest in design and art, you can give wings to your dreams here at ISDI.

Yes, students are required to submit their design portfolio. Students can:

  • Upload their portfolio while working on their IDSI Challenge

  • The portfolio should contain eight to ten pieces of your best work that proficiently display your design skills. 

  • These pieces can be animated, painted, or sketched according to the student's preference.

Those students who do not have a portfolio can simply:

  • Complete the ISDI Design Project

  • Create a visual work inspired by any ONE of the given themes: One World | Tracing Nature | Translating Tomorrow

  • All forms of design are acceptable, including drawing, video, photography, sculpture, 3D work, collage, and digital images. 

  • Support your project by writing a 500-word essay describing how you developed your ideas.

A. Yes, students who are not in a design program can also apply to study ISDI. We have always believed in inclusivity, and our dynamic selection process ensures that students from diverse backgrounds, including those without a design background, can apply.

Career opportunities after graduating from ISDI are innumerable. Graduates can work as:

  • Art Director

  • Brand Manager

  • Digital Transformation Analyst

  • E?commerce Brand Strategist

  • Design Consultant

  • UX Research Analyst

  • Strategy Consultant

  • Fashion Designer

ISDI has always believed in supporting students beyond their campus as well. Our committee works diligently to help students secure their desired jobs. ISDI assists students in building a strong portfolio by providing:

  • Hands-on experience working in a state-of-the-art lab with cutting-edge design tools.

  • A curriculum that emphasises experiential learning and interdisciplinary approaches will introduce projects that enable students to learn and overcome the challenges they regularly face in their field of study.

  • Our guidance and placement committee provides comprehensive support to help students secure the right internship and lucrative opportunities.

A. ISDI helps the students in building a portfolio and guiding them through job placements as well. We help students by:

  • Having projects which enhance their portfolio

  • Guest lectures and masterclasses

  • SOPs

  • Projects which are a compulsory part of modules

  • Documentation of the project as a part of the portfolio

ISDI always ensures a promising future for its students. Our committee oversees every student's secure internships with top organisations that match their specialisations and career goals. 

  • Interns can work with renowned companies.

  • Work for esteemed designers

  • Gain hands-on experience with live projects and internships

  • Committees are made to make job hunting easy.

ISDI has an astounding record for placements. ATLAS ISDI has a placement committee which works dedicatedly for every student to ensure their placements. The committee guides the students to reach out to a job where their expertise can shine. The curriculum allows students to gain skills, which are:

  • Work for alumni organisations.

  • Work on certifications, which strengthen their credibility.

  • They should maintain an attractive portfolio that aids in securing better placements.

Yes, ATLAS ISDI supports entrepreneurship. The thoughtfully curated module, in collaboration with Parsons School of Design, is designed for students to learn about the principles as well as the dynamics of business. The curriculum is mostly aimed at:

  • The curriculum aims to integrate management with technology and emerging design principles in order to enhance students' skills.

  • Students are encouraged to join the evolving design ecosystem and become innovative designers or entrepreneurs.

  • The global immersion curriculum helps students understand the complexities of the business field, which arise in the design landscape.

Yes, ISDI graduates who have completed their design programme can effortlessly open their own ventures. This can be easily achieved because:

  • ISDI curates a curriculum that includes modules on entrepreneurial leadership. The modules encourage a business mindset with innovation and design in the lead. 

  • The learning environment at ISDI is nurtured by a mentorship ecosystem where industry stalwarts lead masterclasses for students.

  • Students gain comprehensive knowledge about innovation, entrepreneurship, and practical challenges.

  • Graduates graduate with a mindset that combines design and entrepreneurship skills, which are crucial for their venture.