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BBA (Hons.) Digital
Branding & Advertising

For tomorrow’s marketers, creatives, and digital leaders who want to launch campaigns, build brands, and lead in a fast-moving, content-first world.
Duration
3 Year Degree /
4 Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
The BBA (Hons.) in Digital Branding & Advertising at ATLAS ISME is built for the next generation of brand storytellers, creative strategists, and digital disruptors. Whether you’re dreaming of building iconic brands, running viral campaigns, or shaping consumer culture — this program gives you the platform to make it real.

You’ll learn how to blend creativity with data, strategy with storytelling, and insight with innovation. From social media strategy to digital ad campaigns, content creation to brand identity design — every module is taught in the context of the real-world marketing ecosystem.

Led by industry mentors, advertising veterans, and digital creators, you’ll graduate with the tools, experience, and portfolio to thrive in agencies, brands, platforms — or your own startup.
#1
Brand Identity & Storytelling
#2
Digital & Social Media Strategy
#3
Content Creation & Video Marketing
#4
Paid Media: Search, Social & Display
#5
Campaign Design &
Art Direction
#6
Consumer Behaviour & Psychology
#7
Advertising Tech & Martech Tools
#8
Advertising Tech & Martech Tools
#9
Creative Strategy & Communications Planning
#1
Craft compelling brand stories that connect with digital-first audiences
#2
Design and execute omnichannel ad campaigns with
real-world impact
#3
Master tools for performance marketing, and campaign tracking
#4
Blend design thinking with marketing analytics for creative problem-solving
#5
Build and present a strong portfolio to impress agencies and recruiters
#6
Operate across platformsfrom Meta to YouTube, Google to TikTok
Digital
Marketer
Brand
Strategist
Content
Creator
Media
Planner
Social Media
Manager
Influencer Marketing
Coordinator
SEO & SEM
Specialist

Semester 1

This semester builds digital branding foundations through creativity, marketing analytics, and leadership-driven, effective communication skills.
Applied Marketing in the Digital World
Introduces digital-first marketing strategies using online consumer journeys and real-time data to drive brand growth.
Principles of Management
Builds foundational leadership and organizational skills through planning, decision-making, and people management practices.
The Art of Business Communication
Enhances verbal and written communication for professional influence, clarity, and structured business messaging.
Atlas Elective
Provides interdisciplinary learning opportunities, integrating analytical thinking with diverse management domains.
Visual Thinking & Digital Creativity
Develop creative problem-solving through visuals. Apply digital tools to express ideas and innovation.
AI Tools for Branding
Applies artificial intelligence to automate brand analysis, personalization, content optimization, and audience insights.
IKS (Indian Behavioural Psychology)
Explores behavioral patterns shaped by Indian cultural values to inform brand positioning and customer engagement.
Why our semester 1 curriculum outpaces every other business school
ATLAS connects cultural psychology, AI experimentation, and strategic design to help students create impactful and innovative brand experiences.

Semester 2

Students advance core marketing and communication strategy while building analytical and cultural literacy for brand decision-making.
Digital Marketing Fundamentals
Covers core digital channels, metrics, and integrated online strategies for customer acquisition and brand visibility.
Advertising: Evolution & Transformation
Traces the shift from traditional media to tech-driven, immersive brand storytelling in the digital age.
Semiotics in Communication
Explores symbols, cultural meanings, and visual cues that shape how audiences interpret brand messages.
Excel for Decision Making
Strengthens business logic and data manipulation to support analytical decision-making in marketing tasks.
Indian Constitution
Introduces legal structures and governance concepts influencing ethical business and media practices in India.
Objects as History — Compulsory MOOC
Examines cultural narratives and brand heritage through objects, linking consumer behavior with historical context.
ATLAS Elective
Expands multidisciplinary learning through personalized course selection aligned to student interests.
Why our semester 2 curriculum outpaces every other business school
ATLAS integrates legal awareness, symbolic communication, and digital experimentation to strengthen ethical and innovative brand leadership.

Semester 3

Focused on shaping digital-first branding skills combining content creation, research, analytics, and creative storytelling.
Social Media and Content Marketing
Teaches strategic content creation and audience engagement across social platforms to build strong digital brand presence.
Marketing Research
Covers practical market insight gathering and data interpretation to support evidence-based branding decisions.
Creative Foundation using Canva
Develops brand-focused visual design skills using accessible industry tools for fast and effective content creation.
Storytelling Through Data (Power BI & Tableau)
Builds ability to convert data into compelling brand stories through visualizations that influence decision-making.
IKS (Indian Art & Culture)
Explores India’s cultural roots and behavioral influences to enhance authenticity and emotional depth in brand messaging.
History of Communication (MOOC)
Examines evolution of media and communication to understand how brand narratives adapt with technological shifts.
Internship
Provides real-world exposure with measurable branding outcomes, applying campaign strategy, content, and analytics in industry settings.
Why our semester 3 curriculum outpaces every other business school
ATLAS strengthens brand decision-making by merging creative execution, communication history, and real-world campaign experience to build confident digital brand professionals.

Semester 4

This semester strengthens digital brand performance by combining data-driven marketing, strategic communication, and collaborative design skills with real industry exposure.
Search and Performance Marketing
Focuses on paid digital channels to optimize conversions and measure ROI through analytics-driven decisions.
PR and Corporate Communication
Develops communication strategies to manage brand reputation and stakeholder trust across media environments.
Business Strategy for Industry
Introduces competitive analysis and industry frameworks to inform scalable strategic decision-making.
Creative Collaboration using Figma – I
Applies collaborative design workflows to produce user-centered brand assets and prototypes.
Agentic AI for Creative Businesses
Explores generative and autonomous AI tools for marketing innovation and efficiency in creative operations.
Environmental Studies
Strengthens awareness of environmental systems and sustainability challenges impacting global business.
Internship
Provides professional exposure through real-world project execution and brand communication practice.
Why our semester 4 curriculum outpaces every other business school?
ATLAS encourages students to blend sustainability, emerging technology, and hands-on creative practice to advance responsible and future-focused brand building.

Semester 5

This semester deepens digital brand execution through e-commerce, creator-driven influence, media buying logic, and collaborative design skills for real market performance.
E-Commerce Marketing
Focuses on online commerce strategies, sales funnels and platform-based consumer behaviour to optimize digital product performance.
Influencer Marketing & Creators Economy
Examines creator-led brand ecosystems, partnership ROI, and audience trust dynamics in modern brand influence.
Media Planning and Buying
Develops strategic media allocation skills in digital and traditional channels with emphasis on budgets, audience fit, and reach analytics.
Creative Collaboration using Figma – I
Builds visual prototyping and interactive branding capabilities through collaborative design workflows on Figma.
Internship
Offers real-world professional exposure to branding and digital marketing environments through supervised industry placement.
Major Project
Applies integrated learning to solve an authentic digital branding challenge through research, creative execution, and presentation.
Why our semester 5 curriculum outpaces every other business school
ATLAS empowers students to apply strategic digital thinking, industry-standard tools, and creative execution to deliver measurable branding outcomes in professional environments.

Semester 6

This semester advances industry-focused brand leadership through luxury strategy, AI-enabled communication, and ethical governance of digital influence. It develops applied mastery in designing and scaling high-impact digital brand systems.
Strategic Marketing Communication
Enhances the planning and execution of integrated brand messaging to drive persuasive digital engagement.
Luxury Brand Management
Explores value creation through exclusivity and heritage-focused premium branding strategies.
Laws & Ethics in the Age of AI
Develops ethical judgment and legal awareness for responsible branding in data-driven, automated environments.
Collaborative Studio
Promotes team-based creative problem-solving through real industry briefs and cross-disciplinary brand innovation.
AI Driven MarTech & AdTech
Builds capability in AI-powered campaign optimization, audience intelligence, and automated media technologies.
Major Project
Applies full-cycle brand planning to deliver a professional-grade digital branding solution with measurable outcomes.
Why our semester 6 curriculum outpaces every other business school
ATLAS enables students to engage with real clients, apply advanced MarTech innovation, and uphold responsible branding practices that shape future-ready creative careers.

Semester 7

This semester solidifies transition into industry through full-cycle brand execution, leadership capability, and personal portfolio excellence. It fosters autonomous problem-solving and the confidence to launch innovative brand solutions.
Digital Marketing Application and Practice
Applies campaign execution, analytics, and optimization skills across real digital platforms and audiences for measurable performance.
Entrepreneurial Leadership
Strengthens creative decision-making, risk-taking, and team leadership to launch and grow innovative brand ventures.
Portfolio Development
Guides the creation of a professional branding showcase with industry-standard storytelling, case documentation, and visual identity.
Dissertation
Develops original research capability to solve branding challenges through structured investigation and validated insights.
Why our semester 7 curriculum outpaces every other business school
ATLAS empowers students to build an employable portfolio, deliver real client outcomes, and research emerging digital branding practices that shape impactful careers.

Semester 8

This semester advances global market strategy, cultural awareness, and responsible brand communication while strengthening professional branding output.
Intercultural Marketing
Explores how culture shapes consumer behavior and adapts brand messaging for diverse communities.
International Business & Global Perception
Examines cross-border market strategies and global brand positioning to build competitive international identities.
ESG and Developmental Goals
Connects branding with sustainability and ethical governance to support responsible communication and trust.
Portfolio Development
Builds a professionally curated branding portfolio demonstrating research, creativity, and campaign execution for industry roles.
Dissertation
Develops original research capability to solve branding challenges through structured investigation and validated insights.
Why our semester 8 curriculum outpaces every other business school
ATLAS empowers students to integrate ESG values, global perspectives, and strategic research into portfolios that reflect ethical and future-ready branding leadership.

Why Choose BBA (Hons.) Digital
Branding & Advertising?

Future-Ready Curriculum

Study industry-relevant subjects and develop key skills in business and branding, ensuring you’re prepared for tomorrow’s fast-changing digital world.
01

Learn from Industry,
Not Just Academia

Learn directly from CXOs, entrepreneurs, and global experts who deliver practical knowledge and real-world insights beyond textbook theory.
02

Foundation Year: Build Your Base. Discover Your Edge.

Gain hands-on experience through live projects, simulations, and brand sprints while sharpening problem-solving, communication, and decision-making skills.
03

Global Is Built In

Gain global perspective with international immersions, faculty masterclasses, and progression pathways designed for ambitious, world-ready learners.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready.
Choose your path and we’ll help you launch it.
05

Practice > Theory

Engage with live projects, business simulations, brand sprints, and interactive sessions, building critical skills through immersive, practical learning.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA (Hons.) Digital Branding & Advertising are designed to immerse you in the realities of branding and advertising from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Analyze markets, map consumer behaviour, and uncover insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A, B, or C in any 2 subjects
International Baccalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects

Ready to Build a Business Degree
That’s Built for the Real World?

More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

ISDI provides B. Des to its students in various subjects. The undergraduate B. Des programme is a four-year course that enables students to enhance their focus on strategic thinking, design, and innovation. 

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

  • Communication Design

  • Fashion Design

  • Fashion Communication & Styling

  • Interior Design

  • Product Design

  • Strategic Design Management

  • Animation & VFX

The postgraduate programme focuses on entrepreneurial and design thinking skills.

ISDI is a well-known institution for many reasons. Its exclusive collaboration with Parsons School of Design stems from its position as a renowned institution. The key factors setting ISDI apart are:

  • Location: It is in the heart of Mumbai and surrounded by the best design organisations.

  • Industry-focused approach: With industry stalwarts and meteors guiding students, individuals not only learn from practical knowledge but also learn from experience.

  • Networking: Students can work and interact with professionals in other fields, strengthening their networking skills. 

  • Global curriculum: The curriculum has been meticulously designed to prepare students for national and international work opportunities.

Experiential learning: ISDI believes in going beyond traditional learning, and utilises advanced technology to nurture creativity among students.

Yes, ISDI offers guest lectures and masterclasses as a part of the curriculum. International voices and mentors lead classes with its exclusive partnership with Parsons School of Design (Parsons faculty often visits ISDI and students learn from them here in India). Integrating a masterclass allows students to expand their cultural understanding, too. We introduce students to a variety of workshops and masterclasses that help expand their interests and solidify their vision.

ISDI hosted  Parsons Week 2025, in partnership with ISDI,  from March 23-28, 2025, featuring a week of design-focused events and sessions led by faculty from the renowned Parsons School of Design. During their visit to ISDI, they offered masterclasses and portfolio review sessions as well.

Yes. ISDI offers global opportunities, too. Students get opportunity to study overseas, during immersive excursion one such example is Paris where students visited colleges such as

  • Students can study in Paris and participate in industry visits and workshops. 

  • Partnership with Parsons School of Design ensures that thinking strategies, global tools, and methodologies are a part of the curriculum.

ISDI stands out from other design schools through its partnership with Parsons School of Design. Its urban-rich culture setting ensures students learn thoroughly. ISDI stands out from other design schools due to its unique features:

  • A rich curriculum benefits from its collaboration with Parsons School of Design.

  • Real-world internships and masterclasses

  • Diverse networking

  • Strategic thinking nurtured by industry experts

Yes, the curriculum is developed in collaboration with Parsons School of Design. The B Des curriculum is meticulously designed to allow students to benefit from it. The global curriculum expands their horizon of understanding and ensures they are able to face challenges and secure lucrative opportunities.

The ISDI - School of Design & Innovation has received curriculum development support from Parsons School of Design since its establishment in 2013.

This unique partnership for curricular excellence ensures ISDI students have access to a global contemporaneity curriculum and proven teaching and learning methods enabling our students to be the design leaders of the future.

ISDI has designed its curriculum in collaboration with Parsons School of Design. The curriculum ensures academic excellence and alignment with industry by:

  • Design professionals design curriculum.

  • Professionals hold masterclasses for students to learn from experience.

  • Students are encouraged to take up projects which challenge them to face real-life design challenges.

  • Working on projects with industry-leading companies

  • Regular workshops held by industry professionals

ISDI integrates industry into its curriculum in several ways. We aim to blend classroom learning with real-world experience. The industry learnings are integrated through:

  • Masterclasses with experts

  • Industry-led collaborations and projects

  • Hackathon for understanding real-life disciplines

  • Visits to different design studios for better learning

Yes, ATLAS ISDI organises live projects with brands as part of its curriculum. The thoughtfully curated curriculum is in collaboration with Parsons School of Design. The curriculum includes internships with top brands. This internship nurtures

  • Applying theoretical knowledge to real-life problems

  • Strengthen problem-solving skills

  • Build a strong portfolio

  • Learn from the experience of senior citizens.

  • Guided by industry experts

ISDI has always aimed to create a safe and immersive campus as well as a learning experience for its students. With a thoughtful curriculum in collaboration with the renowned Parsons School of Design, every design module for specialisation is distinct and focuses on strengthening the design principles. The student experience at ATLAS ISDI includes:

  • Students get to participate in various competitions, which channel their design creativity.

  • Students are made to participate in various workshops.

  • Students have to work on several projects and increase their networking and communication skills.

  • Students participate in various college festivals and experience personal growth through faculty-led discussions and talks

ISDI has an exclusive campus. Renowned for its infrastructure and thoroughly curated curriculum, the institution allows students to widen their area of learning. With our recent NAAC A Grade certification, our campus provides its students with:

  • The campus features large laboratories, designer studios, fashion technology zones, and various other spaces where students can explore and showcase their creativity.

  • Immersive workshops for strengthening design principles, along with frequent visits to design studios, inspire the students.

  • Students can learn from experts through frequent immersive workshops held in design studios.

  • Design Studios

  • Fashion Lab

  • Product Lab (Workshop)

  • Fashion Studio

  • Digital + UX Labs

  • Maker Spaces

ISDI offers its students a variety of events for them to participate in and cherish their campus life. From flagship events to cultural events, ATLAS ISDI is always thriving throughout the year. Extracurricular activities offered by ATLAS ISDI are:

  • Design Events

  • Startup-Streets

  • Industry Masterclasses, Workshops, RTCs

  • Master’s Admissions Events

  • Placement & Career Events

  • Fests & Cultural Showcase

  • Hackathons & Challenges

  • Podcasts & Fireside Chats etc.

These interactions boost engagement by allowing students to display projects, share ideas, and connect with visitors.

Yes, ISDI requires an entrance exam for design programmes. The admission process has been designed to gauge the design skills and communication skills of the students. The ISDI admission entrance exam consists of:

  • Portfolio upload or design project holding a 40% weightage

  • The online aptitude test holds a substantial weightage of 40%.

  • Along with tests, there is a round of private interviews as well, which test the students' reasoning and analytical skills.

The process to apply for ISDI’s B.Des program is extremely simple. ISDI focuses on inclusivity, and our admissions process has been designed for individuals to seek their desired design specialisation. The admission process follows these steps:

  • Submitting the portfolio

  • Those students who do not have a portfolio can also complete a design project listed by ATLAS ISDI.

  • Along with submitting a portfolio and/or design project, there is an aptitude test which gauges the student’s communication skills.

  • The last test is the private interview test. This test allows our panel to understand the ambitions and goals of the students.

ISDI is among the renowned institutions for the B. Des Program. The eligibility criteria for ISDI are:

Students currently studying in Grade 12 and appearing for their 10+2 board exams are eligible to apply. This includes boards like:

  1. CBSE

  2. ICSE

  3. HSC (Maharashtra)

  4. IGCSE A-Levels

  5. The IB Diploma Program (IBDP) 

  6. Any recognised national or international equivalent.

At ISDI, there is no stream restriction; students from Arts, Commerce, or Science backgrounds are welcome. What matters most is your interest in design, creativity, and innovation. So if you are a science student with a profound interest in design and art, you can give wings to your dreams here at ISDI.

Yes, students are required to submit their design portfolio. Students can:

  • Upload their portfolio while working on their IDSI Challenge

  • The portfolio should contain eight to ten pieces of your best work that proficiently display your design skills. 

  • These pieces can be animated, painted, or sketched according to the student's preference.

Those students who do not have a portfolio can simply:

  • Complete the ISDI Design Project

  • Create a visual work inspired by any ONE of the given themes: One World | Tracing Nature | Translating Tomorrow

  • All forms of design are acceptable, including drawing, video, photography, sculpture, 3D work, collage, and digital images. 

  • Support your project by writing a 500-word essay describing how you developed your ideas.

A. Yes, students who are not in a design program can also apply to study ISDI. We have always believed in inclusivity, and our dynamic selection process ensures that students from diverse backgrounds, including those without a design background, can apply.

Career opportunities after graduating from ISDI are innumerable. Graduates can work as:

  • Art Director

  • Brand Manager

  • Digital Transformation Analyst

  • E?commerce Brand Strategist

  • Design Consultant

  • UX Research Analyst

  • Strategy Consultant

  • Fashion Designer

ISDI has always believed in supporting students beyond their campus as well. Our committee works diligently to help students secure their desired jobs. ISDI assists students in building a strong portfolio by providing:

  • Hands-on experience working in a state-of-the-art lab with cutting-edge design tools.

  • A curriculum that emphasises experiential learning and interdisciplinary approaches will introduce projects that enable students to learn and overcome the challenges they regularly face in their field of study.

  • Our guidance and placement committee provides comprehensive support to help students secure the right internship and lucrative opportunities.

A. ISDI helps the students in building a portfolio and guiding them through job placements as well. We help students by:

  • Having projects which enhance their portfolio

  • Guest lectures and masterclasses

  • SOPs

  • Projects which are a compulsory part of modules

  • Documentation of the project as a part of the portfolio

ISDI always ensures a promising future for its students. Our committee oversees every student's secure internships with top organisations that match their specialisations and career goals. 

  • Interns can work with renowned companies.

  • Work for esteemed designers

  • Gain hands-on experience with live projects and internships

  • Committees are made to make job hunting easy.

ISDI has an astounding record for placements. ATLAS ISDI has a placement committee which works dedicatedly for every student to ensure their placements. The committee guides the students to reach out to a job where their expertise can shine. The curriculum allows students to gain skills, which are:

  • Work for alumni organisations.

  • Work on certifications, which strengthen their credibility.

  • They should maintain an attractive portfolio that aids in securing better placements.

Yes, ATLAS ISDI supports entrepreneurship. The thoughtfully curated module, in collaboration with Parsons School of Design, is designed for students to learn about the principles as well as the dynamics of business. The curriculum is mostly aimed at:

  • The curriculum aims to integrate management with technology and emerging design principles in order to enhance students' skills.

  • Students are encouraged to join the evolving design ecosystem and become innovative designers or entrepreneurs.

  • The global immersion curriculum helps students understand the complexities of the business field, which arise in the design landscape.

Yes, ISDI graduates who have completed their design programme can effortlessly open their own ventures. This can be easily achieved because:

  • ISDI curates a curriculum that includes modules on entrepreneurial leadership. The modules encourage a business mindset with innovation and design in the lead. 

  • The learning environment at ISDI is nurtured by a mentorship ecosystem where industry stalwarts lead masterclasses for students.

  • Students gain comprehensive knowledge about innovation, entrepreneurship, and practical challenges.

  • Graduates graduate with a mindset that combines design and entrepreneurship skills, which are crucial for their venture.