Luxury Brand Strategy
Bridge the gap between Luxury Brand Strategy and experience design, turning brand desire into meaningful, tangible experiences.
Luxury Brand Strategy
Bridge the gap between Luxury Brand Strategy and experience design, turning brand desire into meaningful, tangible experiences.
Luxury Brand Strategy
Bridge the gap between Luxury Brand Strategy and experience design, turning brand desire into meaningful, tangible experiences.
Duration
4-Year Degree - B.Tech.
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
Luxury Brand Strategy is a four-year, curriculum that combines cross-cultural brand intelligence with experience design. Culture, consumer psychology, identity, legacy, economics, sustainability, and thoughtfully crafted physical, digital, and service experiences all help students understand how desire is produced. The curriculum advances from fundamental design concepts to luxury brand foundations, experience design, applied strategy, and industry practice. In their final year, students specialise in Brand Strategy, Experience & Retail Design, or Brand Ventures, culminating in professional practice, dissertation, portfolio, and exhibitions.
Digital 3D Modelling
Edge Computing
Ergonomics Engineering
Human Factors & Ergonomics Engineering
Product Innovation
Smart Product Prototypes
AI Design Engineer
Embedded Systems & IoT Product Engineer
Ergonomics Engineer
Design Engineer
Human Factors & Product Experience Engineer
Edge AI / Applied ML Design Engineer
Rita Ashra
Kanika Sharma
Divya Bindra
Ashutosh Deshmukh
Malvika Mahidhar
Sanjana
Mehta
Gavin
Remedios
Malvika Mahidhar
Rohan
Marathe
Janaki
Sonalkar
Jui
Karhadkar
Prathamesh Ambokar
Ashish
Kapoor
Manjit Singh Rajput
Sania
Sheikh
Ashish
Kapoor
Peeyush
Gupta
Ashish
Kumar
Jinal
Sangoi
Kanchi
Malhotra
Purushottam
Sawaran
Kushagra Gautam
Vipul
Mane
Sanjana Nanodkar
Shirali
Tyabji
Dr.
JyotiSaini
Mena Malgaonkar
Antara
Paul
Kanupriya Sharma
Rucha Suryavanshi
Mohit
Bhardwaj
Aashi lath
Assistant Manager - UI/UX Designer
Aastha malhotra
Senior User Experience Designer
Abha mehra
Executive Designer
Akanksha srivastav
UI Designer
Ananya gupta
Executive designer
Aveera juss
Lead Designer - HMI Design
Ayushi jhaveri
Graphic Designer & Social Media Executive
Chiraj rajdeo
Digital Studio Manager
Dhruvi shah
Designer
Ishani kulkarni
Think Design Collaborative
Jena shah
Art Director
Shreya shivakumar
Senior Graphic Designer
Vadanya Shrotriya
Associate Account Manager
Vani chandra
Digital Designer

Our Globally Benchmarked Curriculum

Semester 1

Semester 1 teaches essential design skills through research, fabrication, visualization, drawing, digital imaging, and spatial/material exploration. It is about fostering observation, experimenting, and the ability to turn ideas into real results.
Design Research 1
Introduces research as part of the design process, helping students recognise assumptions and biases, observe carefully, ask focused questions and synthesise information.
Design Studio 1
A hands-on studio focused on visualisation, analytical thinking, experimentation, prototyping and critical reflection. Students learn through making and iteration.
Drawing Fundamentals 1
Builds observation and drawing as tools for thinking and communicating ideas. Students explore shapes, forms and expressive visual representation.
Imaging 1
Develops foundational digital image-making skills using industry-standard tools, connecting visual design principles with digital and 2D/3D processes.
Space & Materiality
Introduces spatial thinking through materials and making. Students explore material properties, spatial relationships, tools and ways of visually communicating spatial concepts.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
ATLAS Elective

Semester 2

Semester 2 broadens students' contextual understanding by covering history, research, sustainability, digital imaging, drawing, and the concept of time. It fosters the ability to relate design decisions to culture, systems, context, and broader societal contexts.
History in Context to Objects
Studies designed and crafted objects as expressions of particular places and periods, connecting culture, materials, technology and human history.
Design Research 2
Builds on Research 1 by developing stronger research questions, data collection, organisation and communication. Students also learn to translate research into articles and infographics.
Drawing Fundamentals 2
Extends drawing as an exploratory and expressive tool, connecting drawing practice to students' emerging areas of disciplinary interest.
Imaging 2
Advances digital imaging and visual communication, with greater emphasis on understanding briefs, selecting appropriate solutions and working across digital platforms.
Sustainable Systems
Introduces systems thinking, circular economy and material life cycles, encouraging students to consider environmental, economic and social dimensions of design.
Time
Explores time as a contextual and narrative construct. Students challenge their assumptions about time and use abstraction, contextual inquiry and narrative building in design practice.
Why our Year 1 outpaces every
other design school?
ISDI School of Design
Multidisciplinary Exposure
Offers a Major–Minor Pathway where students combine core specialization with a secondary focus called a minor.
Integrated Design Thinking
Combines design thinking, observation, and research fostering strategic and creative problem-solving.
Holistic, Future-Ready Learning
Includes forward-looking courses like Sustainable System and Time, focusing on environmental impact.
Other Design Schools
Holistic, Future-Ready Learning
Other design schools follow single-track, restricting students to one specialisation throughout the program.
Theory–Practice Gap
Often separates theory and practice, introducing research much later as an
after-thought.
Aesthetic-Centric Focus
Primarily emphasizes form and aesthetics, with limited focus on sustainability or systems thinking.

Semester 3

Semester 3 marks the start of the discipline-specific program. Students discover what makes luxury appealing by merging luxury theory, brand identity, consumer psychology, and cultural intelligence, which culminates in their first integrated brand audit and identity project.
Foundations of Luxury
Introduces luxury as a philosophical, cultural and commercial category, examining craftsmanship, provenance, scarcity, narrative and cultural resonance as mechanisms of desire.
Brand Identity & Visual Systems
Develops brand identity as an integrated visual and sensory system. Students work with marks, typography, colour, pattern and other identity elements as strategic—not merely aesthetic—decisions.
Consumer Psychology & Luxury Behaviour
Examines aspiration, identity, status, belonging, pleasure, scarcity and anticipation to understand why consumers buy and remain loyal to luxury brands.
Cultural Codes & Brand Meaning
Introduces semiotics, cultural analysis and aesthetic theory to understand how luxury brands create meaning. Particular emphasis is placed on Indian cultural and aesthetic codes.
Brand Studio I — Audit & Identity
Students audit a fictional luxury brand across positioning, identity, consumer and cultural dimensions, then develop a revised identity and positioning direction.

Semester 4

Semester 4 moves from knowing the brand to planning customer interactions with it. Students apply brand strategy to retail, digital, service, packaging, and product experiences across many touchpoints.
Retail & Spatial Experience Design
Explores luxury retail as an experiential environment, using spatial storytelling, material, lighting, flow, display and sensory design to communicate brand values.
Digital Brand Experience
Examines how luxury brands use digital platforms, social media and e-commerce while maintaining exclusivity and restraint. Students develop digital touchpoint strategies.
Service Design & Hospitality
Treats service as a designed experience, covering service rituals, language, protocols, training and touchpoint sequencing across hospitality and other luxury contexts.
Packaging & Object Design
Positions packaging and objects as experiential brand communication. Students explore material, weight, finish, sensory qualities and the ritual of possession.
Brand Studio II — Experience Design
Students transform the Semester 3 brand into a complete multi-touchpoint experience spanning physical retail, digital, service and packaging.
Why our Year 2 outpaces every
other design
school?
ISDI School of Design
Narrative-Driven Learning
This year’s curriculum nurtures creative storytelling and visual communication that connects culture, emotion, and message.
Thinking through Making
Subjects strengthen ideation, visualization, and identity design from concept to execution.
Design with Insight
Subjects help students link user understanding with hands-on interface creation and testing.
Other Design Schools
Limited Creative Integration
Often focuses on static design principles, with minimal emphasis on storytelling or cultural narrative development.
Technique over Thought
Prioritizes software proficiency over conceptual thinking and creative strategy.
Sequential, Not Synergistic
Research and digital skills are usually taught in isolation, delaying practical application

Semester 5

Semester 5 emphasizes strategic and commercial depth. Students learn how to create luxury brands that will last beyond their first launch by studying markets, Indian consumers, sustainability, price, distribution, and the economics of desirability.
Luxury Brand Strategy
Moves from foundational positioning to advanced questions of global brand management, portfolio architecture, brand extensions, distribution and market entry.
The Indian Luxury Market
Examines India as both a luxury consumer market and a luxury-producing ecosystem, including regional differences, gifting, celebration, aspiration and Indian craft heritage.
Sustainable Luxury
Explores how luxury and sustainability can work together through responsible sourcing, circularity, craft revival, provenance and credible sustainability narratives.
Economics of Luxury
Develops understanding of luxury pricing, distribution, scarcity, exclusivity, mono-brand retail, e-commerce and margin architecture.
Brand Studio III — New Brand Strategy
Students build a complete new Luxury Brand Strategy integrating positioning, identity, consumer strategy, experience, market entry, sustainability and economics.
Key output
A board-level brand strategy recommendation for a fictional luxury brand, presented to faculty and external practitioners.

Semester 6

Semester 6 transitions students from simulated projects to professional practice. They create luxury communications and heritage strategies, handle real-world industry problems, and complete their first supervised industry internship.
Luxury Brand Communications
Explores advertising, editorial, social, events, cultural programming, PR and retail communication, with particular emphasis on restraint, tone, authority and aspiration.
Heritage & Cultural Strategy
Examines heritage as a source of luxury authority, focusing on provenance, mastery, craft, cultural rootedness and the development of authentic heritage narratives.
Brand Studio IV — Live Brief
A real consultancy project brought by an industry partner. Students work in teams to research, analyse and present a strategic recommendation under professional client conditions.
Industry Internship I
An 8–10 week supervised placement with a luxury brand, consultancy, retail group, hospitality company or related organisation. The placement is assessed through a project, reflective journal and final report.
Key output
A live industry recommendation plus documented professional experience through Internships.
Why our Year 3 outpaces every
other design
school?
ISDI School of Design
Cross-Platform Storytelling
Courses encourage narrative expression across print, digital, and interactive media.
Technology as Design Partner
Courses fuse coding, AR/VR, and data into the creative process.
Experiential Thinking
Courses emphasize creating sensory, spatial, and brand-based experiences that engage audiences emotionally.
Other Design Schools
Medium-Specific Focus
Learning is often confined to one format — print, digital, or motion — limiting experimentation across platforms.
Technology as a Tool
Digital tools are taught for execution, not as part of design thinking or concept development.
Static Presentation Focus
Projects are rarely documented or presented publicly, reducing real-world presentation experience.

Semester 7

Semester 7 is the primary specialization stage. Students select one of three professional tracks and gain advanced knowledge through specialized courses and a large, portfolio-defining capstone project.
Capstone Studio I: Smart Product Venture / Prototype Development
Initiates the final-year capstone project where students frame a complex problem and build a venture-ready functional prototype.
Professional Elective V (Track Course)
A high-level track elective to support capstone technical requirements or specialized study.
Research Methods & Thesis Proposal
Teaches research methodologies, risk assessment, and structured writing to prepare a rigorous capstone thesis proposal.
Industry Mentor Practicum
Pairs students with industry mentors for professional guidance and feedback on capstone development.
Seminar
A structured forum where students present capstone progress and defend their design decisions before faculty and peers.
Open Elective IV
A final interdisciplinary elective to support personal interests or complement the capstone project direction.

Semester 8

Semester 8 is the professional launchpad. Students develop their specialization through an extended internship, independent dissertation, professional portfolio, and public exhibition, transitioning from student work to professional identity and practice.
Industry Internship II
A 14–16 week supervised placement in a luxury brand, consultancy, retail, hospitality or venture context, ideally aligned with the student's chosen track.
Graduate Dissertation
An independent 8,000–10,000-word research project in Luxury Brand Strategy, experience design or luxury market analysis, developing rigorous research and independent argumentation.
Graduate Portfolio
Students curate their strongest work from Semesters 3–8 and develop a clear professional identity, receiving feedback from faculty and industry practitioners.
Graduate Exhibition
A public-facing exhibition where students present their capstone and selected portfolio work, alongside a formal professional presentation to senior industry practitioners.

Core Track

The curriculum includes a dedicated core track in Smart Hardware & IoT Product Engineering, as well as two shared optional pools in AI-Native and AI-Integrated Product Engineering. These paths enable students to develop technical expertise in hardware design, embedded systems, software development, and applied AI.
Smart Hardware & IoT Product Engineering
The primary, dedicated track focused on physical product engineering, covering electronics, PCB design, embedded intelligence, wireless protocols, and design-for-manufacture.
AI-Native Digital Product Engineering
An optional shared track focusing on software creation using AI coding assistants, cloud backend infrastructure, AI design systems, and product strategy.
AI-Integrated Product Engineering
An optional shared track emphasizing the embedding of AI capabilities into products, covering data quality pipelines, computer vision, AI ethics, and MLOps deployment.

Graduate Pathways

Graduate pathways indicate the specialized profiles that students attain by combining core subjects with certain electives—for example, Hardware-First Engineers, AI-Software Hybrids, or Venture Founders. They train students for a variety of industry professions, including hardware R&D and smart product leadership positions, as well as research and entrepreneurial enterprises.
Hardware-First Smart Product Engineer
The default core pathway producing IoT/embedded product engineers who specialize in bringing connected hardware from circuit design to full field deployment alongside studio design skills.
Technical-Hybrid Engineer (Software & AI Integrated)
A customized pathway for students using shared electives to pair hardware engineering with skills in building companion apps, directing AI software tools, or integrating computer vision.
Honours-with-Research Pathway
A research-focused academic pathway satisfying UGC research credit requirements, preparing students for research labs or advanced postgraduate studies.
Entrepreneurial / Venture-Development Pathway
A startup-focused pathway leveraging capstone projects and venture development coursework to prepare graduates as technical co-founders or startup product leads.
Entrepreneurial / Venture-Development Pathway
A startup-focused pathway leveraging capstone projects and venture development coursework to prepare graduates as technical co-founders or startup product leads.
Why our Year 4 outpaces every
other design
school?
ISDI School of Design
Integrated Professional Skills
Courses teach financial literacy, ethics, management, and entrepreneurship within the curriculum.
Research-Driven Capstone
Courses conduct in-depth research and iterative design to produce user-centered solutions.
Polished Public Presentation
Documentation, Presentation, and Exhibition teach students to professionally showcase work, and communicate their process
Other Design Schools
Skills in Isolation
Professional or business skills are usually taught separately, not embedded in design learning.
Output-Centric Projects
Capstones often focus on final deliverables without structured research or iterative mentorship.
Limited Exposure
Projects are rarely documented or presented publicly, reducing real-world presentation experience.
01
Submit the Application Form
Apply for July 2027 Intake
02
Design Aptitude Test
03
Portfolio
Review
04
Personal Interview
05
Final Selection & Offer Letter
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • GCSE/IGCSE Examinations of the approved British Examination Bodies,
    with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at
    Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with
    +2 qualification
International Baccalaureate (IB)
IB Diploma Program
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme‍
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
  • Students graduating with 02 DP subjects with
    atleast 01 subject at HL Level and minimum 03 points in each DP subject.
  • Career Related Study (CRS) with at least 03 subjects.
  • IBCP Equivalence for General Strand (Design, Science,
    B. Sc Finance): International Baccalaureate Career
    Related Study (IBCP) qualification with core components
    requirement awarded by International Baccalaureate (IB).
Why Design Engineering at ISDI x Parsons
Design at the Edge
of Human Behaviour
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Only Program
of Its Kind
Curriculum shaped by Parsons,
New York reimagined for today’s
Indian context.
Your Mentors Are
Also Makers
Learn from practicing designers, strategists, and studio founders,
the people who design the world
you interact with.
Everything is a
Studio Experience
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Future is Cross-
Disciplinary
Work alongside fashion designers, product innovators, entrepreneurs, coders, and media artists, because good ideas don’t exist in silos.

Where concepts meet execution,
in and beyond the classroom.

At ISDI, every project becomes part of a career-ready portfolio. From hands-on labs and design sprints to brand collaborations, internships, hackathons, and industry showcases, you graduate with real-world experience and work that speaks for itself.
Repro House - For CD 3rd Year
Organized for 3rd-year CD students, the Reproscan Printing Press visit offered hands-on exposure to publication design, printing, and finishing processes bridging theory and practice while deepening understanding of the printing industry.
Visit to Swades Village
As part of the Design Research and Ethnographic Study course, Communication Design students from ATLAS SkillTech University collaborated with the Swades Foundation for a two-day immersion in Raigad villages, gaining firsthand insights into rural life, culture, and development initiatives.
Jaipur Immersion
The objective was to take them through the cultural, art and monumental heriatge of Jaipur. We also attended Workshops -Block printing , hand painting, Meenakari, Puppet making (storytelling) Meenakari jewellery. Blue pottery, Lac bangle making, Phad paintings
Workshop on block making
During their Jaipur trip, CD students explored the art of block printing, witnessing artisans carve intricate wooden blocks and trying the craft themselves, mixing colors, aligning patterns, and experiencing the joy of bringing designs to life.
Portfolio Review with Tanu Sinha (Design head Pepsico India)
3rd and 4th year CD students showed their portfolio work to PepsiCo and South Asia, head designer Tanu Sinha. She loved the work and gave them good feedback to improve on them. She was all praise for their maturity, skills and confidence in presenting.
Blue pottery workshop at Jaipur
During their Jaipur visit, CD students met skilled Blue Pottery artisans, learning about the craft’s Persian origins, Jaipur’s role as its hub, and the intricate process from molding to glazing while also understanding the challenges artisans face in preserving this traditional art.
Portfolio presentation to international faculty Amanda from Parsons.
3rd year showcased their brand and semiotics work to Prof Amanda, Parsons The New School and received feedback. She loved their work and gave some very positive feedback.
CD Students at WDCD
What Design Can Do (WDCD) is an international organisation that seeks to accelerate the transition to a sustainable, fair and just society using the power of design. Based in Amsterdam, with hubs in São Paulo, Mexico City, Delhi, Nairobi and Tokyo, WDCD started in 2011 and is initiated, curated and organised by creatives.
Climb K2 - 2 days
Organized by the Art & Design Department of Sophia Polytechnic, Climb K2 is a visual communication seminar that unites art students across Mumbai, featuring industry leaders who inspire through their creative journeys and showcase design’s transformative power.
Yutika Pandurkar - Branding
Rebranding Doy Kids Soap as a trusted, cruelty free, innovative brand for child skincare, combining its legacy offun and safety with modern advancements in natural and organic formulations.
Tanishka Shah - Print & Publication
This project explores pop-up techniques in publication design, using folds, tabs, and 3D mechanisms to enhance reader engagement and create dynamic storytelling experiences.
Varshitha Injeti - Sustainable Packaging
Made from agar-based bioplastic, this flexible, translucent material combines agar, glycerine, and water with natural dyes like turmeric, chili, and beetroot, plus flower petals for decoration air-dried to create a sturdy, biodegradable sheet.
Mayuri Shewale - Biodegradable watch case
Created from groundnut shells. Often considered agricultural waste, groundnut shells have garnered attention for their potential applications across various industries due to their unique chemical composition and properties.
Maize leaf envelope
This innovative packaging for jewellery is made from naturally dried maize leaves. The leaves are removed and dried, then a coating is applied to keep the from leaves from drying out. They are woven together like a mat, and cut tinto shape. They retain stiffness and can be lined with cotton or paper, making a good alternative to bubble wrap envelopes.
Visual narratives
The narrative, “Nostalgia Through the Senses,” follows Aisha as she returns home unannounced after months away. Each sensory cue sight, sound, touch, and smell evokes vivid memories, immersing her in moments from the past.
Siddhi Thakur - Consumer Psychology Tricks
The students were taught various psychology tricks that brands use to increase their revenue, gain more customers and make them loyal. The students then chose a brand of their choice and thoroughly studied the communication to identify the psychological tricks.
Sidharth Girish - Consumer Psychology Tricks
This jewellery packaging is crafted from naturally dried maize leaves, coated for durability, woven into mats, and cut to shape, offering a stiff, sustainable alternative to bubble wrap envelopes.
Janaki Pandit - Sustainable Packagaing - Cereals
This jewellery packaging is crafted from naturally dried maize leaves, coated for durability, woven into mats, and cut to shape, offering a stiff, sustainable alternative to bubble wrap envelopes.

Student Projects in Motion

Where creativity meets momentum

Student Voices: Real Voices from the Program

Hear from our students
I am loving the studio day and am enjoying watching what people are doing across teams
Janhavi Chaudhary
Class of 2023
We have learned so much about the industry. I am so happy to be practicing it now.
Arundhathy Varma
Class of 2025
I love our college, I am so proud of my college and excited for what’s next. I feel prepared thanks to everything my college has done for me.
Anushka Agrawal
Class of 2025
I’ve learned a lot at ISDI. I have had a great support system and thanks to that I have joined a company as a Lead Designer
Ishaan Moirangthem
Class of 2025

Ready to Build a Design Degree
that’s Built for the Real World?

More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

Yes, ATLAS ISDI School of Design & Innovation offers Communication Design as a specialisation under its 4-year B.Des program. The institute provides:

  • Career guidance and industry exposure
  • Support in portfolio development
  • Assistance in exploring internship and placement opportunities

The communication design curriculum taught at ATLAS ISDI School of Design & Innovation differs from other courses teaching communication design because our curriculum has been designed in collaboration with Parsons School of Design. It helps students with:

  • Visual communication and storytelling
  • Design fundamentals and digital media practices
  • Studio-based and project-led learning
  • Real-world problem-solving through design projects

To apply for Communication Design at ATLAS ISDI School of Design & Innovation, candidates must have:

  • A minimum of 50% in 10+2 (or equivalent) from a recognised board
  • A Design Portfolio or take the Design Aptitude Test
  • Personal Interview

Yes, students at ATLAS ISDI School of Design & Innovation may have opportunities to engage with industry professionals through:

  • Guest lectures and workshops
  • Project-based learning
  • Exposure to real-world design briefs

These interactions help students understand industry expectations and practices.

There are many career prospects one can consider after graduating from Communication Design. The diverse field opens doors to many opportunities, such as:

  • Graphic Designer
  • Content Designer
  • UI Designer
  • Social Media Strategist
  • Visual Designer
  • Digital Interaction Designer
  • Packaging Designer
  • System Engineer
  • Branding specialist
  • Brand & Way Find Designer

Yes, ISDI provides global exposure for its Communication Design Students. We have a curriculum which has been designed in collaboration with Parsons School of Design. The curriculum covers:

  • Global topics, which help students gain knowledge from a wide spectrum
  • It helps students work on challenges which are prevalent in the field
  • It allows students to understand in depth and apply the knowledge with live projects
  • The curriculum integrates disruptive design sense with experiential learning

Yes, the Communication Design program at ATLAS ISDI School of Design & Innovation benefits from collaboration with Parsons School of Design. This ensures:

  • Exposure to global design methodologies
  • Contemporary and relevant curriculum frameworks
  • A balance between conceptual and practical learning