Fashion Brand Management
Turning brand strategy into retail-ready, commercially disciplined fashion businesses
Fashion Brand Management
Turning brand strategy into retail-ready, commercially disciplined fashion businesses
Fashion Brand Management
Turning brand strategy into retail-ready, commercially disciplined fashion businesses
Duration
4-Year Degree - B.Des.
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2027
Session begins from 17th July 2027
The B.Des. in Fashion Brand Management prepares students to shape how fashion brands understand markets, create value and build coherent retail experiences, combining design-led problem framing with consumer insight, brand strategy, merchandising, retail operations, commerce and entrepreneurship. The programme is studio-led and industry-engaged throughout: students learn through live business challenges, market research, retail and digital experience projects, internships and an independently defended capstone, moving from fashion-consumer and brand foundations to omnichannel experience, market growth, profitability, leadership, specialisation and graduate practice.
Consumer Research & Brand Strategy
Fashion Entrepreneurship & New Brand Strategy
Fashion Retail Studio Spine
Omnichannel Experience Design
Retail Mathematics & Profitability
AI Design Engineer
Embedded Systems & IoT Product Engineer
Ergonomics Engineer
Design Engineer
Human Factors & Product Experience Engineer
Edge AI / Applied ML Design Engineer
Rita Ashra
Kanika Sharma
Divya Bindra
Ashutosh Deshmukh
Malvika Mahidhar
Sanjana
Mehta
Gavin
Remedios
Malvika Mahidhar
Rohan
Marathe
Janaki
Sonalkar
Jui
Karhadkar
Prathamesh Ambokar
Ashish
Kapoor
Manjit Singh Rajput
Sania
Sheikh
Ashish
Kapoor
Peeyush
Gupta
Ashish
Kumar
Jinal
Sangoi
Kanchi
Malhotra
Purushottam
Sawaran
Kushagra Gautam
Vipul
Mane
Sanjana Nanodkar
Shirali
Tyabji
Dr.
JyotiSaini
Mena Malgaonkar
Antara
Paul
Kanupriya Sharma
Rucha Suryavanshi
Mohit
Bhardwaj
Aashi lath
Assistant Manager - UI/UX Designer
Aastha malhotra
Senior User Experience Designer
Abha mehra
Executive Designer
Akanksha srivastav
UI Designer
Ananya gupta
Executive designer
Aveera juss
Lead Designer - HMI Design
Ayushi jhaveri
Graphic Designer & Social Media Executive
Chiraj rajdeo
Digital Studio Manager
Dhruvi shah
Designer
Ishani kulkarni
Think Design Collaborative
Jena shah
Art Director
Shreya shivakumar
Senior Graphic Designer
Vadanya Shrotriya
Associate Account Manager
Vani chandra
Digital Designer

Our Globally Benchmarked Curriculum

Semester 1

Learning to see, make, and question.
Design Research 1
Use design thinking and visual methods to explore, research, observe patterns, reflect on insights, and craft compelling stories that communicate ideas, inspire action, and create meaningful impact.
Design Studio 1
Design Studio 1 introduces creative exploration through design thinking, observation, research, and storytelling. Students develop problem-solving, visual communication, and reflective practice skills to address real-world challenges.
Drawing Fundamentals 1
Drawing Fundamentals 1 builds core visual skills through observation, sketching, composition, and form. Students explore line, shape, proportion, and perspective to strengthen creative expression and design communication.
Imaging 1
Imaging 1 introduces digital and analog imaging techniques, exploring composition, light, and narrative. Students learn visual storytelling, image editing, and creative expression for design and communication.
Space and Materiality
Space and Materiality explores relationships between form, material, and environment. Students experiment with textures, structures, and spatial design to understand sensory impact, function, and creative possibilities.
History in Context to Objects
History in Context to Objects examines cultural, social, and historical influences on objects. Students analyze artifacts to understand design evolution, material significance, and contextual storytelling.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
ATLAS Elective

Semester 2

History, systems, and the sense of time.
Design Research 2
Design Research 2 advances research skills, emphasizing observation, data analysis, and user insights. Students apply design thinking to identify problems, generate solutions, and inform creative strategies.
Design Studio 2
Design Studio 2 builds on creative practice, guiding students to apply research, experimentation, and design thinking in real-world projects, developing problem-solving, collaboration, and visual storytelling skills.
Drawing Fundamentals 2
Drawing Fundamentals 2 deepens observational and technical drawing skills, exploring perspective, proportion, texture, and composition. Students refine visual communication and expressive techniques for creative design solutions.
Imaging 2
Imaging 2 advances digital and analog imaging techniques, focusing on composition, storytelling, and post-processing. Students create visually compelling narratives and enhance design communication through images.
Sustainable System
Sustainable System explores eco-friendly design principles, material choices, and systemic thinking. Students analyze environmental impact, develop sustainable solutions, and integrate responsible practices into design processes.
Time
Time examines its role as a design element, influencing memory, narrative, information flow, and user experience. Students explore temporal dynamics to create meaningful, engaging designs.
Skill-Up Elective
Skill-Up Elective offers specialized learning opportunities beyond the core curriculum, enabling students to explore emerging tools, creative practices, and interdisciplinary skills that enhance professional growth.
ATLAS Elective
Why our Year 1 outpaces every
other design school?
ISDI School of Design
Multidisciplinary Exposure
Offers a Major–Minor Pathway where students combine core specialization with a secondary focus called a minor.
Integrated Design Thinking
Combines design thinking, observation, and research fostering strategic and creative problem-solving.
Holistic, Future-Ready Learning
Includes forward-looking courses like Sustainable System and Time, focusing on environmental impact.
Other Design Schools
Holistic, Future-Ready Learning
Other design schools follow single-track, restricting students to one specialisation throughout the program.
Theory–Practice Gap
Often separates theory and practice, introducing research much later as an
after-thought.
Aesthetic-Centric Focus
Primarily emphasizes form and aesthetics, with limited focus on sustainability or systems thinking.

Semester 3

Understand the consumer before you design the brand.
Fashion Retail Studio I: Consumer Research & Brand Strategy
Ethnographic research into fashion consumers, brand-positioning analysis, and a full brand audit with strategic recommendations for a fashion brand scenario.
Fundamentals of Fashion Retail
Fashion retail as a business system: history, consumer psychology, retail economics, business models, and the Indian fashion retail context.
Fashion Consumer Psychology
Why people buy fashion: aspiration, identity, brand loyalty, scarcity psychology, and Indian fashion consumer behaviour.
Brand Building in Fashion
Fashion brand strategy — positioning, communication, visual identity, heritage narratives, and portfolio architecture.
Retail Channel Strategy
Channel economics and strategy across physical retail, e-commerce, social commerce, and D2C.
Minor Elective
An approved interdisciplinary elective developing competencies adjacent to fashion business and retail strategy.

Semester 4

Turn brand strategy into a retail experience people can walk into - and click through.
Fashion Retail Studio II: Omnichannel Experience Design
Coherent multi-touchpoint retail experiences integrating physical stores, digital platforms, and customer journeys, building on the Semester 3 brand scenario.
Retail Environment & Store Design
Designing fashion retail environments as brand experiences — spatial storytelling, material, lighting, and sensory design.
Digital Commerce & E-commerce Strategy
How fashion brands navigate e-commerce, social commerce, and digital customer journeys, integrated with physical retail.
Customer Journey & Experience Mapping
Mapping fashion customer journeys across touchpoints to identify moments of truth and design interventions.
Minor Elective
An interdisciplinary elective enriching retail experience design.
Internship I
Supervised professional experience at a fashion brand, retailer, design agency, or related organisation.
Why our Year 2 outpaces every
other design
school?
ISDI School of Design
Narrative-Driven Learning
This year’s curriculum nurtures creative storytelling and visual communication that connects culture, emotion, and message.
Thinking through Making
Subjects strengthen ideation, visualization, and identity design from concept to execution.
Design with Insight
Subjects help students link user understanding with hands-on interface creation and testing.
Other Design Schools
Limited Creative Integration
Often focuses on static design principles, with minimal emphasis on storytelling or cultural narrative development.
Technique over Thought
Prioritizes software proficiency over conceptual thinking and creative strategy.
Sequential, Not Synergistic
Research and digital skills are usually taught in isolation, delaying practical application

Semester 5

Growth, economics and the Indian market - strategy that has to make money.
Fashion Retail Studio III: Growth & Market Strategy
Comprehensive business strategy addressing growth, market expansion, competitive positioning, and profitability for a fashion retail scenario.
Fashion Business Strategy & Growth
Advanced strategy frameworks (SWOT, Porter's Five Forces, Blue Ocean) applied to fashion retail growth and competitive positioning.
The Indian Fashion Market
India as a fashion market — consumer profiles, retail landscape, competitive dynamics, and regional opportunity areas.
Fashion Economics & Profitability
Commercial mechanics of fashion retail: pricing, margin architecture, inventory management, and profitability drivers.
Omnichannel Strategy & Digital Transformation
How fashion brands lead digital transformation, integrating physical, digital, and service touchpoints.
Internship II
Extended professional placement with progressive responsibility and leadership opportunities.

Semester 6

A live industry brief, leadership under real stakes, and the first steps into a new brand.
Fashion Retail Studio IV: Live Industry Brief
A live consultancy brief from an industry partner — professional strategic recommendations developed under real-world conditions.
Fashion Brand Communications & Marketing
Integrated communication strategy across advertising, social media, content, retail, and events.
Retail Marketing & Customer Engagement
Promotions, loyalty, personalisation, and experiential marketing strategies for fashion retail.
Omnichannel Integration & Digital Transformation
Integrating digital and physical touchpoints into coherent fashion service systems and leading organisational transformation.
Internship III
An extended 8-10 week placement with significant project and leadership responsibility.
Fashion Entrepreneurship & New Brand Strategy
Building and launching new fashion brands — business model innovation, funding, go-to-market strategy, and scaling.
Why our Year 3 outpaces every
other design
school?
ISDI School of Design
Cross-Platform Storytelling
Courses encourage narrative expression across print, digital, and interactive media.
Technology as Design Partner
Courses fuse coding, AR/VR, and data into the creative process.
Experiential Thinking
Courses emphasize creating sensory, spatial, and brand-based experiences that engage audiences emotionally.
Other Design Schools
Medium-Specific Focus
Learning is often confined to one format — print, digital, or motion — limiting experimentation across platforms.
Technology as a Tool
Digital tools are taught for execution, not as part of design thinking or concept development.
Static Presentation Focus
Projects are rarely documented or presented publicly, reducing real-world presentation experience.

Semester 7

Strategic transformation, global market intelligence, and a specialisation of your choosing.
Advanced Fashion Retail Studio: Strategic Transformation Challenge
A complex, real-world fashion retail challenge requiring synthesis of all prior learning into a board-level strategic recommendation.
Fashion Retail Leadership & Strategic Innovation
How fashion leaders navigate complexity, drive transformation, and build competitive advantage.
Global Fashion Retail Landscape & Market Intelligence
Major global markets, retail powerhouses, and how fashion retail strategy varies across geographies.
Fashion Retail Innovation & Future Trends
Emerging technologies and consumer trends shaping the future of fashion retail — AI, sustainability, and digital fashion.
Elective Specialisation Pathway
One 4-credit elective chosen from an approved list, allowing specialisation in an area of professional interest.
Approved Elective Options
Choose one: Sustainable & Circular Fashion Retail, Fashion Supply Chain & Retail Operations, Fashion Technology & Digital Transformation, or Fashion Entrepreneurship & New Brand Strategy.

Semester 8

An extended industry internship and an independently defended capstone.
Industry Internship IV (Extended)
A 12-16 week extended placement with increasing leadership and project responsibility, including mentoring junior staff.
Graduate Project & Capstone
An independent capstone integrating four years of learning, presented to and evaluated by an external expert panel.
Capstone Track: Business Plan & Go-to-Market Strategy
A comprehensive business plan and go-to-market strategy for a fashion brand or retail concept.
Capstone Track: Strategic Industry Recommendation
A strategic recommendation addressing a real industry challenge.
Capstone Track: Original Research
Original research on a fashion retail business topic, defended to an expert panel.

Core Track

The curriculum includes a dedicated core track in Smart Hardware & IoT Product Engineering, as well as two shared optional pools in AI-Native and AI-Integrated Product Engineering. These paths enable students to develop technical expertise in hardware design, embedded systems, software development, and applied AI.
Smart Hardware & IoT Product Engineering
The primary, dedicated track focused on physical product engineering, covering electronics, PCB design, embedded intelligence, wireless protocols, and design-for-manufacture.
AI-Native Digital Product Engineering
An optional shared track focusing on software creation using AI coding assistants, cloud backend infrastructure, AI design systems, and product strategy.
AI-Integrated Product Engineering
An optional shared track emphasizing the embedding of AI capabilities into products, covering data quality pipelines, computer vision, AI ethics, and MLOps deployment.

Graduate Pathways

Graduate pathways indicate the specialized profiles that students attain by combining core subjects with certain electives—for example, Hardware-First Engineers, AI-Software Hybrids, or Venture Founders. They train students for a variety of industry professions, including hardware R&D and smart product leadership positions, as well as research and entrepreneurial enterprises.
Hardware-First Smart Product Engineer
The default core pathway producing IoT/embedded product engineers who specialize in bringing connected hardware from circuit design to full field deployment alongside studio design skills.
Technical-Hybrid Engineer (Software & AI Integrated)
A customized pathway for students using shared electives to pair hardware engineering with skills in building companion apps, directing AI software tools, or integrating computer vision.
Honours-with-Research Pathway
A research-focused academic pathway satisfying UGC research credit requirements, preparing students for research labs or advanced postgraduate studies.
Entrepreneurial / Venture-Development Pathway
A startup-focused pathway leveraging capstone projects and venture development coursework to prepare graduates as technical co-founders or startup product leads.
Entrepreneurial / Venture-Development Pathway
A startup-focused pathway leveraging capstone projects and venture development coursework to prepare graduates as technical co-founders or startup product leads.
Why our Year 4 outpaces every
other design
school?
ISDI School of Design
Integrated Professional Skills
Courses teach financial literacy, ethics, management, and entrepreneurship within the curriculum.
Research-Driven Capstone
Courses conduct in-depth research and iterative design to produce user-centered solutions.
Polished Public Presentation
Documentation, Presentation, and Exhibition teach students to professionally showcase work, and communicate their process
Other Design Schools
Skills in Isolation
Professional or business skills are usually taught separately, not embedded in design learning.
Output-Centric Projects
Capstones often focus on final deliverables without structured research or iterative mentorship.
Limited Exposure
Projects are rarely documented or presented publicly, reducing real-world presentation experience.
01
Submit the Application Form
Apply for July 2027 Intake
02
Design Aptitude Test
03
Portfolio
Review
04
Personal Interview
05
Final Selection & Offer Letter
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • GCSE/IGCSE Examinations of the approved British Examination Bodies,
    with minimum 5 (Five) subjects in A, B, C, D and E grades, including English at
    Ordinary 'O' Level and 2 subjects at Advanced ("A") Level has been equated with
    +2 qualification
International Baccalaureate (IB)
IB Diploma Program
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB Diploma Course (i.e. Certificate) Programme‍
  • 3 HL, 3 SL subjects with a minimum of 24 credit points.
IB career Related Study Programmes
  • Students graduating with 02 DP subjects with
    atleast 01 subject at HL Level and minimum 03 points in each DP subject.
  • Career Related Study (CRS) with at least 03 subjects.
  • IBCP Equivalence for General Strand (Design, Science,
    B. Sc Finance): International Baccalaureate Career
    Related Study (IBCP) qualification with core components
    requirement awarded by International Baccalaureate (IB).
Why Design Engineering at ISDI x Parsons
Design at the Edge
of Human Behaviour
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Only Program
of Its Kind
Curriculum shaped by Parsons,
New York reimagined for today’s
Indian context.
Your Mentors Are
Also Makers
Learn from practicing designers, strategists, and studio founders,
the people who design the world
you interact with.
Everything is a
Studio Experience
Our classrooms are live labs. You’ll ideate, iterate, fail, restart, and refine in spaces designed for doing, not just thinking.
The Future is Cross-
Disciplinary
Work alongside fashion designers, product innovators, entrepreneurs, coders, and media artists, because good ideas don’t exist in silos.

Where concepts meet execution,
in and beyond the classroom.

At ISDI, every project becomes part of a career-ready portfolio. From hands-on labs and design sprints to brand collaborations, internships, hackathons, and industry showcases, you graduate with real-world experience and work that speaks for itself.
Repro House - For CD 3rd Year
Organized for 3rd-year CD students, the Reproscan Printing Press visit offered hands-on exposure to publication design, printing, and finishing processes bridging theory and practice while deepening understanding of the printing industry.
Visit to Swades Village
As part of the Design Research and Ethnographic Study course, Communication Design students from ATLAS SkillTech University collaborated with the Swades Foundation for a two-day immersion in Raigad villages, gaining firsthand insights into rural life, culture, and development initiatives.
Jaipur Immersion
The objective was to take them through the cultural, art and monumental heriatge of Jaipur. We also attended Workshops -Block printing , hand painting, Meenakari, Puppet making (storytelling) Meenakari jewellery. Blue pottery, Lac bangle making, Phad paintings
Workshop on block making
During their Jaipur trip, CD students explored the art of block printing, witnessing artisans carve intricate wooden blocks and trying the craft themselves, mixing colors, aligning patterns, and experiencing the joy of bringing designs to life.
Portfolio Review with Tanu Sinha (Design head Pepsico India)
3rd and 4th year CD students showed their portfolio work to PepsiCo and South Asia, head designer Tanu Sinha. She loved the work and gave them good feedback to improve on them. She was all praise for their maturity, skills and confidence in presenting.
Blue pottery workshop at Jaipur
During their Jaipur visit, CD students met skilled Blue Pottery artisans, learning about the craft’s Persian origins, Jaipur’s role as its hub, and the intricate process from molding to glazing while also understanding the challenges artisans face in preserving this traditional art.
Portfolio presentation to international faculty Amanda from Parsons.
3rd year showcased their brand and semiotics work to Prof Amanda, Parsons The New School and received feedback. She loved their work and gave some very positive feedback.
CD Students at WDCD
What Design Can Do (WDCD) is an international organisation that seeks to accelerate the transition to a sustainable, fair and just society using the power of design. Based in Amsterdam, with hubs in São Paulo, Mexico City, Delhi, Nairobi and Tokyo, WDCD started in 2011 and is initiated, curated and organised by creatives.
Climb K2 - 2 days
Organized by the Art & Design Department of Sophia Polytechnic, Climb K2 is a visual communication seminar that unites art students across Mumbai, featuring industry leaders who inspire through their creative journeys and showcase design’s transformative power.
Yutika Pandurkar - Branding
Rebranding Doy Kids Soap as a trusted, cruelty free, innovative brand for child skincare, combining its legacy offun and safety with modern advancements in natural and organic formulations.
Tanishka Shah - Print & Publication
This project explores pop-up techniques in publication design, using folds, tabs, and 3D mechanisms to enhance reader engagement and create dynamic storytelling experiences.
Varshitha Injeti - Sustainable Packaging
Made from agar-based bioplastic, this flexible, translucent material combines agar, glycerine, and water with natural dyes like turmeric, chili, and beetroot, plus flower petals for decoration air-dried to create a sturdy, biodegradable sheet.
Mayuri Shewale - Biodegradable watch case
Created from groundnut shells. Often considered agricultural waste, groundnut shells have garnered attention for their potential applications across various industries due to their unique chemical composition and properties.
Maize leaf envelope
This innovative packaging for jewellery is made from naturally dried maize leaves. The leaves are removed and dried, then a coating is applied to keep the from leaves from drying out. They are woven together like a mat, and cut tinto shape. They retain stiffness and can be lined with cotton or paper, making a good alternative to bubble wrap envelopes.
Visual narratives
The narrative, “Nostalgia Through the Senses,” follows Aisha as she returns home unannounced after months away. Each sensory cue sight, sound, touch, and smell evokes vivid memories, immersing her in moments from the past.
Siddhi Thakur - Consumer Psychology Tricks
The students were taught various psychology tricks that brands use to increase their revenue, gain more customers and make them loyal. The students then chose a brand of their choice and thoroughly studied the communication to identify the psychological tricks.
Sidharth Girish - Consumer Psychology Tricks
This jewellery packaging is crafted from naturally dried maize leaves, coated for durability, woven into mats, and cut to shape, offering a stiff, sustainable alternative to bubble wrap envelopes.
Janaki Pandit - Sustainable Packagaing - Cereals
This jewellery packaging is crafted from naturally dried maize leaves, coated for durability, woven into mats, and cut to shape, offering a stiff, sustainable alternative to bubble wrap envelopes.

Student Projects in Motion

Where creativity meets momentum

Student Voices: Real Voices from the Program

Hear from our students
I am loving the studio day and am enjoying watching what people are doing across teams
Janhavi Chaudhary
Class of 2023
We have learned so much about the industry. I am so happy to be practicing it now.
Arundhathy Varma
Class of 2025
I love our college, I am so proud of my college and excited for what’s next. I feel prepared thanks to everything my college has done for me.
Anushka Agrawal
Class of 2025
I’ve learned a lot at ISDI. I have had a great support system and thanks to that I have joined a company as a Lead Designer
Ishaan Moirangthem
Class of 2025

Ready to Build a Design Degree
that’s Built for the Real World?

More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

Yes, ATLAS ISDI School of Design & Innovation offers Communication Design as a specialisation under its 4-year B.Des program. The institute provides:

  • Career guidance and industry exposure
  • Support in portfolio development
  • Assistance in exploring internship and placement opportunities

The communication design curriculum taught at ATLAS ISDI School of Design & Innovation differs from other courses teaching communication design because our curriculum has been designed in collaboration with Parsons School of Design. It helps students with:

  • Visual communication and storytelling
  • Design fundamentals and digital media practices
  • Studio-based and project-led learning
  • Real-world problem-solving through design projects

To apply for Communication Design at ATLAS ISDI School of Design & Innovation, candidates must have:

  • A minimum of 50% in 10+2 (or equivalent) from a recognised board
  • A Design Portfolio or take the Design Aptitude Test
  • Personal Interview

Yes, students at ATLAS ISDI School of Design & Innovation may have opportunities to engage with industry professionals through:

  • Guest lectures and workshops
  • Project-based learning
  • Exposure to real-world design briefs

These interactions help students understand industry expectations and practices.

There are many career prospects one can consider after graduating from Communication Design. The diverse field opens doors to many opportunities, such as:

  • Graphic Designer
  • Content Designer
  • UI Designer
  • Social Media Strategist
  • Visual Designer
  • Digital Interaction Designer
  • Packaging Designer
  • System Engineer
  • Branding specialist
  • Brand & Way Find Designer

Yes, ISDI provides global exposure for its Communication Design Students. We have a curriculum which has been designed in collaboration with Parsons School of Design. The curriculum covers:

  • Global topics, which help students gain knowledge from a wide spectrum
  • It helps students work on challenges which are prevalent in the field
  • It allows students to understand in depth and apply the knowledge with live projects
  • The curriculum integrates disruptive design sense with experiential learning

Yes, the Communication Design program at ATLAS ISDI School of Design & Innovation benefits from collaboration with Parsons School of Design. This ensures:

  • Exposure to global design methodologies
  • Contemporary and relevant curriculum frameworks
  • A balance between conceptual and practical learning