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BBA / BBA (Hons.) Majoring in Digital Branding & Advertising

Apply for July 2026 Intake
Download Brochure
Key Dates
Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
Overview
Curriculum Highlights
Learning Outcomes
Career Pathways
The BBA / BBA (Hons.) in Digital Branding & Advertising at ATLAS ISME is designed to develop innovative, strategic and data-driven marketers who can lead the digital landscape and drive brand growth in a fast-evolving market. The program offers a strong foundation in digital marketing, consumer behaviour, social media strategies, content management and performance marketing.

Learning is immersive and practical, with live projects, marketing labs, industry simulations and masterclasses from experts. Students will explore every aspect of digital branding, including content creation, community management, data analytics and AI-driven advertising strategies. By the end of the program, you will be equipped to design impactful digital campaigns, manage brand presence across digital platforms and utilise cutting-edge tools to drive marketing success. Whether working with startups, established brands or launching your own venture, you will gain the skills to shape compelling digital brands and lead effective advertising strategies.
#1
Brand Identity & Storytelling
#2
Digital & Social Media Strategy
#3
Content Creation & Video Marketing
#4
Paid Media: Search, Social & Display
#5
Campaign Design & Art Direction
#6
Consumer Behaviour & Psychology
#7
Advertising Tech & Martech Tools
#8
Creative Strategy & Communications Planning
#1
Craft compelling brand stories that connect with digital-first audiences
#2
Design and execute omnichannel ad campaigns with real-world impact
#3
Master tools for performance marketing and campaign tracking
#4
Blend design thinking with marketing analytics for creative problem-solving
#5
Build and present a strong portfolio to impress agencies and recruiters
#6
Operate across platformsfrom Meta to YouTube, Google to TikTok
Performance Marketing Executive (Google/Meta Ads)
Growth Marketing Associate
Brand Executive / Assistant Brand Manager
Social Media & Community Manager
E-commerce Marketing Executive (D2C brands)
Media Planning & Buying Executive
Marketing Analytics / Campaign Insights Associate
Minor Track (Choose one)
Marketing
Go beyond the fundamentals of branding and consumer behaviour. The Marketing minor equips you to develop impactful campaigns, understand audience insights and build standout brands in today’s competitive landscape.
Finance
Master key financial concepts, including investment, valuation, and budgeting, to drive organisational growth. The Finance minor prepares you for careers in corporate finance, banking and investment management.
Entrepreneurship
Transform ideas into action by learning to launch ventures and drive innovation. This minor sharpens your creativity, leadership and problem-solving through real-world projects and collaboration.
Economics
Explore the economic forces and policies shaping global businesses and markets. Learn how economic analysis informs decision-making and drives innovation through public policy.
AI & Emerging Technologies
Understand how AI, machine learning and emerging technologies are reshaping industries and driving innovation, efficiency and growth.
Business Analytics
Harness data to drive smarter business decisions. Learn to analyse trends, visualise information and use quantitative tools to impact marketing, finance, and strategy with data-driven insights.
Business Psychology
Explore how psychological principles influence workplace behaviour, leadership, decision-making and team dynamics to optimise performance and culture.
Review Your Curriculum
Major
Digital Branding & Advertising
Minor
Finance
Choose
Again
Year 1
Year 2
Year 3
Year 4

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel and design thinking, with insights into consumer behaviour and Indian psychology for effective decision-making.
Principles of Management
Learn the core management functions of planning, organising, leading and controlling to effectively manage teams and organisations.
Marketing Management & Consumer Behaviour
Understand key marketing strategies and how consumer psychology influences purchasing decisions to create impactful campaigns.
Behavioural Psychology
Explore behavioural patterns, cultural influences and psychological principles that shape individual and collective decision-making.
AI Tools & Excel for Decision Making
Build practical spreadsheet and AI-based skills to analyse data, create models and generate meaningful insights.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, develop strong business models and build an entrepreneurial mindset.
Basics of Finance / Design Thinking for Business
Understand essential financial concepts for business decisions, or use design thinking to innovate and creatively solve business challenges.
ATLAS Elective
Expands learning with interdisciplinary exposure that supports analytical and managerial growth. Select from 50+ Electives.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication and India’s constitutional framework for navigating modern business effectively.
New-Age Business Models
Explore how digital transformation, sustainability and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing 101
Learn strategies to build and grow brands online using SEO, social media, analytics and content-driven marketing.
Communication Psychology
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Economics
Gain a foundational understanding of market dynamics, economic policies and their impact on global and local business environments.
Financial Statement Analysis / Systems Thinking for Innovation
Learn to interpret financial data for strategic decision-making or use systems thinking to create innovative and connected business solutions.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective
Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence and industry exposure. Select from 50+ Electives.

Semester 3

This semester strengthens marketing execution and financial compliance capabilities, integrating analytical SEO strategy, managerial accounting and taxation to support operational business decisions.
Organisational Behaviour & Human Resource Management
Understand how people behave in organisations and learn HR practices to manage and motivate teams effectively.
Advertising and Branding: Evolution & Transformation
Explore how advertising and branding have evolved over time and learn strategies for creating impactful campaigns.
Social Media and Content Marketing
Learn to engage audiences and grow brands using social media platforms and content-driven strategies.
Cost Accounting & Management Accounting
Introduces costing methods, budgeting and managerial reporting to support operational decisions.
Taxation
Provides practical understanding of direct and indirect tax principles, compliance and basic tax planning.
Program Elective
Choose a course that matches your interests and expands your knowledge.
  • Creative Foundation using Canva
  • Story Telling Through Data (Power BI)
  • Business Technology Primer (IoT + Blockchain)
  • Data Analytics for Decision Making
  • Psychology of Leadership
  • Digital Tools for Behaviour Sciences (SPSS/R-Based Analysis)
Applied Component: Internship / Applied Project Report
Gain hands-on experience by applying classroom learning in a real-world setting and building practical skills.

Semester 4

This course set blends strategic marketing, corporate finance, and ethical communication with analytical tools that enhance decision-making, digital engagement, and risk management in modern business environments.
Business Law
Learn the legal rules and regulations that guide business operations and protect organisations.
Corporate Governance & Ethics
Understand how businesses are managed responsibly and the ethical principles that guide decision-making.
Search & Performance Marketing
Discover how to optimise online campaigns to reach the right audience and achieve measurable results.
Marketing Research
Learn how to gather and analyse data to make informed marketing and business decisions.
Basics of Derivatives & Risk Management
Explains financial derivatives and hedging mechanisms to manage market risk in business contexts.
Corporate Finance
Focuses on capital budgeting, valuation and financing decisions driving corporate growth.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Creative Collaboration using Figma - I
  • Luxury Brand Management
  • Python / R Programming for Business
  • AI-Enabled Strategies (Marketing and Finance)
  • Psychology of Social Entrepreneurship
  • Social Media Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 5

This course set blends advanced marketing strategy with financial innovation and AI-driven tools, empowering students to build brands, analyze markets, and craft data-backed narratives for global business impact.
Strategic Business Management
Learn how to plan, make decisions and lead organisations to achieve long-term business goals.
International Business and Global Perception
Understand global markets, cross-cultural business practices and how international perspectives shape business strategies.
E-Commerce Marketing
Explore strategies to promote products and services online and drive sales through digital platforms.
Media Planning and Buying
Learn how to select, schedule and purchase media effectively to reach the right audience.
Investment Banking
Introduces financial structuring, valuation and advisory processes in capital markets and mergers.
Basics of Fintech
Covers digital finance innovations, including blockchain, digital payments and financial data systems.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Influencer Marketing & Creators Economy
  • Creative Collaboration using Figma - II
  • Robotics & Automation in Business
  • Supply Chain with Emerging Technologies
  • Behavioural Dynamics in Family Businesses
  • Consumer Psychology in Luxury Marketing
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 6

This course set integrates strategic, financial, and global business knowledge with emerging technology insights and ethical considerations in AI.
Ancient Philosophy for Modern Businesses
Learn how timeless philosophical ideas can guide decision-making and leadership in today’s business world.
Data Visualisation Tools and Techniques
Develop skills to present data clearly using charts, graphs and other visual tools for better insights.
Strategic Marketing Communication
Understand how to craft and deliver marketing messages that influence and engage audiences effectively.
Laws & Ethics in the Age of AI
Explore the legal and ethical considerations of using AI in business and technology.
Behavioural Finance
Explores how emotions and biases shape financial decisions. Applies psychology to explain real-world market behaviour.
Sustainable Finance
Introduces ESG frameworks and ethical investment principles. Links sustainability to long-term financial performance.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • AI Driven MarTech & AdTech
  • PR & Corporate Communication
  • Deep Learning for Business Applications
  • Cloud Computing and Virtualisation
  • Neuro-Linguistic Programming for Business
  • Retail Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 7

This course set equips students with a global business and marketing perspective, investment expertise, and practical skills in big data analysis.
Collaborative Studio
Work together on projects to apply learning, solve problems and develop teamwork skills.
Stock Markets & Technical Analysis
Introduces market structures and chart indicators, enabling students to interpret price movements and make informed trading decisions.

Semester 8

This course set strengthens analytical, visualization, and design-thinking capabilities while integrating AI-driven innovation. The research dissertation allows students to apply these skills to real-world business problems, fostering critical thinking.
Intercultural Marketing
Learn how to create marketing strategies that connect with people across different cultures and regions.
Financial Analytics
Explores data-driven financial modelling and performance analysis, equipping students to derive insights and support strategic decision-making.
Download Curriculum

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA / BBA (Hons.) are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Out-of-Classroom Learning
In-Classroom Learning
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student

Your guide to joining ATLAS BBA

A 4-step admission process
Know more
01
Submit the Application Form
Apply for July 2026 Intake
02
Complete the Busines Aptitude Test (BAT)
View a Sample Paper
03
Attend your Online Interview
View sample interview questions
04
Attend the Collaborative Accelerator
Know More
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A/B/C in 2 subjects
International Bacalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects
Fee Structure
We believe in clarity. Here’s a simple year-on-year breakdown of our fees!
Fee Structure
Admissions Policy
Loans & Scholarships
That’s right – Funding just got easier! We partner with India’s top banks to support your journey to success. And, Our ATLAS Scholarship is there to enable access to world-class education for you and build a lifelong growth.
Education Loans
ATLAS Scholarships
Your Home Away From Home
Safe, comfortable housing for first-year students with a supportive community.
Student Housing at ISME

Ready to Build a Business Degree
That’s Built for the Real World?

Book a Campus Visit
Download Brochure
More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

The BBA (Hons) in Digital Branding & Advertising is a 4-year undergraduate program focused on building skills in digital marketing, branding and communication. The program helps students understand how brands operate in a digital-first environment, with exposure to marketing strategy, content, media and emerging digital platforms.

Yes, the program includes live projects and industry internships. Our strong emphasis on experiential learning and real-world projects shapes students into career-ready professionals for the competitive business world.

Graduates from the BBA program can pursue multiple roles. Roles that they can pursue are:

  • Digital marketing executive
  • Brand strategist
  • Social media manager
  • Content creator or copywriter
  • Media planner
  • Influencer marketing and campaign roles

Career paths may vary based on individual interests and experience.

Yes, this program offers international exposure, too. The industry-endorsed curriculum and masterclass held by industry stalwarts ensure students gain a 360-degree learning experience.

We at ATLAS ISME ensure that students are prepared to navigate the complexities of the digital world. Students benefit from a mix of industry exposure and global learning opportunities, which may include:

  • Industry projects and expert-led sessions
  • Exposure to real-world brand and marketing scenarios
  • Opportunities for international immersions or short-term global programs

These experiences enhance practical learning and industry readiness.

The admission process for BBA in Digital Branding & Advertising includes getting above 50% in State Boards, CBSE or ISC schools. Along with that, there is a selection process that includes an online aptitude test and a personal interview.

Still have Questions?
We’re here to help!
[email protected]BBA | B.Sc : +91 84339 10206 MBA : +91 73044 64621Summer School: +91 89767 67157
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ATLAS SkillTech University, Equinox Business Park - Tower 1,Off Bandra-Kurla Complex (BKC) Kurla West, Mumbai - 400070 Maharashtra
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