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BBA / BBA (Hons.) Majoring in Business Analytics

Duration
3-Year Degree /
4-Year (Hons.)
Eligibility Criteria
50% in Class XII
(Any Stream) or equivalent IB / A-Levels
Next Intake
July 2026
Session begins from 15th July 2026
The BBA / BBA (Hons.) in Business Analytics at ATLAS ISME is designed for aspiring data strategists who can transform complex information into actionable business intelligence. The programme builds a strong foundation in data analytics, visualisation, and business decision sciences, preparing students to navigate the evolving digital economy with analytical precision.

You will learn by solving through real-world datasets, live analytics projects, AI-driven case studies, and industry-led masterclasses. From marketing analytics to financial modelling, each concept is rooted in practical business contexts. By the end of the programme, you will be equipped to convert data into strategy, optimise business performance, and drive innovation across global corporations, consulting firms, or your own entrepreneurial ventures.
#1
Data Analysis & Statistical Techniques
#2
Data Visualisation & Reporting
#3
Financial & Business Analytics
#4
Customer, Market & Workforce Insights
#5
Predictive Analytics & Business Modelling
#6
Marketing & Retail Analytics
#7
Human Capital & Workforce Analytics
#8
Advanced Analytical Methods for Decision-Making
#9
Customer & Market Intelligence
#10
Applied Analytics & Innovation Projects
#1
Understand data, analytics and business drivers
#2
Design data-driven strategies for marketing, finance, HR and operations
#3
Use advanced tools to generate actionable insights
#4
Translate insights into strategies that drive growth and efficiency
#5
Evaluate customer, market and workforce data for better outcomes
#6
Leverage emerging analytics technologies to enhance decision-making
Business / Data Analyst
Product / Data Insights Analyst
Marketing / CRM Analyst
Financial / Revenue Analytics
Supply Chain / Demand Analytics
People / HR Analytics
Analytics Consultant / Pre-sales
Minor Track (Choose one)
Review Your Curriculum
Major
Business Analytics
Minor
Digital Branding & Advertising
Choose
Again

Semester 1

This course set covers core management, marketing, finance, and entrepreneurship, integrating AI, Excel and design thinking, with insights into consumer behaviour and Indian psychology for effective decision-making.
Principles of Management
Learn the core management functions of planning, organising, leading and controlling to effectively manage teams and organisations.
Marketing Management & Consumer Behaviour
Understand key marketing strategies and how consumer psychology influences purchasing decisions to create impactful campaigns.
Behavioural Psychology
Explore behavioural patterns, cultural influences and psychological principles that shape individual and collective decision-making.
AI Tools & Excel for Decision Making
Build practical spreadsheet and AI-based skills to analyse data, create models and generate meaningful insights.
Entrepreneurship Fundamentals
Gain insights into starting and managing ventures, develop strong business models and build an entrepreneurial mindset.
Basics of Finance / Design Thinking for Business
Understand essential financial concepts for business decisions, or use design thinking to innovate and creatively solve business challenges.
ATLAS Elective
Expands learning with interdisciplinary exposure that supports analytical and managerial growth. Select from 50+ Electives.

Semester 2

This set covers digital marketing, finance, innovation, economics, communication and India’s constitutional framework for navigating modern business effectively.
New-Age Business Models
Explore how digital transformation, sustainability and innovation are reshaping traditional business frameworks for the future economy.
Digital Marketing 101
Learn strategies to build and grow brands online using SEO, social media, analytics and content-driven marketing.
Communication Psychology
Develop strong verbal and written communication skills to effectively express ideas and collaborate in professional settings.
Economics
Gain a foundational understanding of market dynamics, economic policies and their impact on global and local business environments.
Financial Statement Analysis / Systems Thinking for Innovation
Learn to interpret financial data for strategic decision-making or use systems thinking to create innovative and connected business solutions.
Statistics for Business / Creative Thinking & Problem Solving
Master data interpretation for business insights or strengthen creative reasoning to tackle complex challenges with innovative solutions.
ATLAS Elective
Gain real-world experience by applying classroom concepts in a professional setting. Build skills, confidence and industry exposure. Select from 50+ Electives.

Semester 3

This semester strengthens marketing execution and financial compliance capabilities, integrating analytical SEO strategy, managerial accounting and taxation to support operational business decisions.
Organisational Behaviour & Human Resource Management
Understand how people behave in organisations and learn HR practices to manage and motivate teams effectively.
Analytics Using Jamovi & R Programming
Develop skills to analyse data, run statistical tests and interpret results using Jamovi and R Programming.
Data Visualisation & Reporting with Power BI
Learn to create interactive dashboards and reports to present data-driven insights effectively.
Marketing in Practice
Apply marketing concepts in real-world scenarios to build and grow brands successfully.
Content Community & Reputation Management
Learn to manage online content, engage communities and maintain a strong brand reputation.
Program Elective
Choose a course that matches your interests and expands your knowledge.
  • Creative Foundation using Canva
  • Story Telling Through Data (Power BI)
  • Business Technology Primer (IoT + Blockchain)
  • Data Analytics for Decision Making
  • Psychology of Leadership
  • Digital Tools for Behaviour Sciences (SPSS/R-Based Analysis)
Applied Component: Internship / Applied Project Report
Gain hands-on experience by applying classroom learning in a real-world setting and building practical skills.

Semester 4

This course set blends strategic marketing, corporate finance, and ethical communication with analytical tools that enhance decision-making, digital engagement, and risk management in modern business environments.
Business Law
Learn the legal rules and regulations that guide business operations and protect organisations.
Corporate Governance & Ethics
Understand how businesses are managed responsibly and the ethical principles that guide decision-making.
Financial Analytics with Excel & R
Develop skills to analyse financial data, build models and support informed business decisions.
Data Visualisation & Insights with Tableau
Learn to create impactful visual dashboards and uncover actionable insights using Tableau.
Intercultural Marketing
Learn how to design marketing strategies that connect with audiences across different cultures and regions.
Marketing Research
Develop skills to collect and analyse data to support effective marketing and business decisions.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Creative Collaboration using Figma - I
  • Luxury Brand Management
  • Python / R Programming for Business
  • AI-Enabled Strategies (Marketing and Finance)
  • Psychology of Social Entrepreneurship
  • Social Media Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 5

This course set blends advanced marketing strategy with financial innovation and AI-driven tools, empowering students to build brands, analyze markets, and craft data-backed narratives for global business impact.
Strategic Business Management
Learn how to plan, make decisions and lead organisations to achieve long-term business goals.
International Business and Global Perception
Understand global markets, cross-cultural business practices and how international perspectives shape business strategies.
Social Media & Web Analytics for Digital Marketing
Learn to analyse online behaviour and campaign data to optimise digital marketing performance.
Marketing & Retail Analytics for Consumer Insight
Develop skills to interpret consumer and retail data to drive effective marketing strategies.
E-Commerce Marketing
Explore strategies to promote products and services online and increase sales through digital platforms.
Managing Media in the AI world
Learn how AI is transforming media planning, content creation and audience engagement.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • Influencer Marketing & Creators Economy
  • Creative Collaboration using Figma - II
  • Robotics & Automation in Business
  • Supply Chain with Emerging Technologies
  • Behavioural Dynamics in Family Businesses
  • Consumer Psychology in Luxury Marketing
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 6

This course set integrates strategic, financial, and global business knowledge with emerging technology insights and ethical considerations in AI.
Ancient Philosophy for Modern Businesses
Learn how timeless philosophical ideas can guide decision-making and leadership in today’s business world.
Data Visualisation Tools and Techniques
Develop skills to present data clearly using charts, graphs and other visual tools for better insights.
HR Analytics & Workforce Insights
Learn to analyse workforce data to improve talent management and organisational performance.
Business Innovation Challenge
Apply creative problem-solving to develop innovative solutions for real-world business challenges.
UI/UX for Digital Experience
Understand how to design user-friendly digital interfaces and create meaningful user experiences.
Laws & Ethics in the Age of AI
Explore the legal and ethical issues related to the use of AI in business and technology.
Program Elective
Choose a course that matches your interests and broadens your knowledge.
  • AI Driven MarTech & AdTech
  • PR & Corporate Communication
  • Deep Learning for Business Applications
  • Cloud Computing and Virtualisation
  • Neuro-Linguistic Programming for Business
  • Retail Psychology
Applied Component: Internship / Applied Project Report
Gain practical experience by applying classroom learning in real-world situations and developing professional skills.

Semester 7

This course set equips students with a global business and marketing perspective, investment expertise, and practical skills in big data analysis.
Advanced Predictive Analytics & Business Modelling
Develop skills to build predictive models and forecast trends for strategic business decisions.
Customer and Market Intelligence
Learn to gather and analyse customer and market data to inform competitive business strategies.
Collaborative Studio
Work together on projects to apply learning, solve problems and develop teamwork skills.

Semester 8

This course set strengthens analytical, visualization, and design-thinking capabilities while integrating AI-driven innovation. The research dissertation allows students to apply these skills to real-world business problems, fostering critical thinking.
Industry Analytics Lab
Provides hands-on experience with real-world datasets and analytical tools, enabling students to solve industry problems and deliver data-driven business insights.
Intercultural Marketing
Learn how to create marketing strategies that connect with people across different cultures and regions.

Why Choose BBA / BBA (Hons.) at ATLAS ISME?

Future-Ready Curriculum

These are the right subjects to be future ready, the right programs to study to get a holistic learning about business.
01

Learn from Industry,
Not Just Academia

Courses led by CXOs, founders, investors, and global professionals.
02

Foundation Year: Build Your Base. Discover Your Edge.

In your first year, you’ll gain a holistic view of business across marketing, finance, entrepreneurship, and strategy building critical thinking and leadership skills.
03

Global Is Built In

Access Global Immersions, International Summer Schools, International faculty workshops & masterclasses, and Master’s progression pathways.
04

Built For Outcomes

Internship-ready. Startup-ready. Grad school-ready. Choose your path and we’ll help you launch it.
05

Practice > Theory

From day one, you’ll engage in live projects, business simulations, mock stock exercises, and brand sprints gaining experience through immersive courses and interactive sessions, all while building skills in problem-solving, communication, and decision-making.
06

Where concepts meet execution,
in and beyond the classroom.

The BBA / BBA Hons are designed to immerse you in the realities of business from day one. Through real-world simulations, industry projects, and hands-on learning experiences, you’ll develop the skills that top employers value most.
Live Industry
Projects
In marketing strategy, market research, and financial analysis
Startup Street Collaborations
Run brand campaigns or develop finance models for real ventures
Client Campaign Execution
Across digital, retail, and
fintech sectors
Field Research, Consumer Surveys
Hands-on Learning to real world research and data insights
Internships & Global Immersions
With agencies, corporates, and investment firms
Industry Projects & Showcases
Where you pitch to professionals and potential investors
Live Case
Studies
Drawn from top brands, startups, and financial institutions
Strategy & Financial Simulations
Replicating real-time business environments
Sprints & Investment Challenges
That test your creative and analytical thinking.
CXO-Led Masterclasses
From experts in marketing, finance, consulting, and beyond
Marketing &
Finance Labs
With live data, dashboards, and campaign tools
Design Jams &
Crisis Simulations
For high-pressure decision-making

Student Voices: Real Voices from the Program

Hear from our students
At ATLAS, we’re not just learning from books, we get to work on real challenges that actually make a difference.
Eshan Thackur
3rd Year
BBA Student
It feels like running our own little company sometimes.That hands-on experience is what makes being here so exciting.
Mahafrin Deboo
3rd Year
BBA student
I love the professors here and their enthusiasm, its not what they teach but what they bring to the class.
Ayush Bhatia
Class of 2023
BBA student
I always thought I knew Entrepreneurship, my perspective completely changed, thanks to my professors at ATLAS ISME
Diya Chanda
Class of 2023
BBA student
Eligibility
Indian Boards (ISC / CBSE / State Boards)
  • Minimum 50% overall in Class XII
A-Levels (UK)
  • Minimum grades A/B/C in 2 subjects
International Bacalaureate (IB)
  • Minimum of 24 points in 3 HL & 3 SL subjects

Ready to Build a Business Degree
That’s Built for the Real World?

More questions?
Let our AI Assistant answer your queries

Questions? We can read your mind

ISDI provides B. Des to its students in various subjects. The undergraduate B. Des programme is a four-year course that enables students to enhance their focus on strategic thinking, design, and innovation. 

The undergraduate B. Des program offers 7 programs in various design subjects, such as:

  • Communication Design

  • Fashion Design

  • Fashion Communication & Styling

  • Interior Design

  • Product Design

  • Strategic Design Management

  • Animation & VFX

The postgraduate programme focuses on entrepreneurial and design thinking skills.

ISDI is a well-known institution for many reasons. Its exclusive collaboration with Parsons School of Design stems from its position as a renowned institution. The key factors setting ISDI apart are:

  • Location: It is in the heart of Mumbai and surrounded by the best design organisations.

  • Industry-focused approach: With industry stalwarts and meteors guiding students, individuals not only learn from practical knowledge but also learn from experience.

  • Networking: Students can work and interact with professionals in other fields, strengthening their networking skills. 

  • Global curriculum: The curriculum has been meticulously designed to prepare students for national and international work opportunities.

Experiential learning: ISDI believes in going beyond traditional learning, and utilises advanced technology to nurture creativity among students.

Yes, ISDI offers guest lectures and masterclasses as a part of the curriculum. International voices and mentors lead classes with its exclusive partnership with Parsons School of Design (Parsons faculty often visits ISDI and students learn from them here in India). Integrating a masterclass allows students to expand their cultural understanding, too. We introduce students to a variety of workshops and masterclasses that help expand their interests and solidify their vision.

ISDI hosted  Parsons Week 2025, in partnership with ISDI,  from March 23-28, 2025, featuring a week of design-focused events and sessions led by faculty from the renowned Parsons School of Design. During their visit to ISDI, they offered masterclasses and portfolio review sessions as well.

Yes. ISDI offers global opportunities, too. Students get opportunity to study overseas, during immersive excursion one such example is Paris where students visited colleges such as

  • Students can study in Paris and participate in industry visits and workshops. 

  • Partnership with Parsons School of Design ensures that thinking strategies, global tools, and methodologies are a part of the curriculum.

ISDI stands out from other design schools through its partnership with Parsons School of Design. Its urban-rich culture setting ensures students learn thoroughly. ISDI stands out from other design schools due to its unique features:

  • A rich curriculum benefits from its collaboration with Parsons School of Design.

  • Real-world internships and masterclasses

  • Diverse networking

  • Strategic thinking nurtured by industry experts

Yes, the curriculum is developed in collaboration with Parsons School of Design. The B Des curriculum is meticulously designed to allow students to benefit from it. The global curriculum expands their horizon of understanding and ensures they are able to face challenges and secure lucrative opportunities.

The ISDI - School of Design & Innovation has received curriculum development support from Parsons School of Design since its establishment in 2013.

This unique partnership for curricular excellence ensures ISDI students have access to a global contemporaneity curriculum and proven teaching and learning methods enabling our students to be the design leaders of the future.

ISDI has designed its curriculum in collaboration with Parsons School of Design. The curriculum ensures academic excellence and alignment with industry by:

  • Design professionals design curriculum.

  • Professionals hold masterclasses for students to learn from experience.

  • Students are encouraged to take up projects which challenge them to face real-life design challenges.

  • Working on projects with industry-leading companies

  • Regular workshops held by industry professionals

ISDI integrates industry into its curriculum in several ways. We aim to blend classroom learning with real-world experience. The industry learnings are integrated through:

  • Masterclasses with experts

  • Industry-led collaborations and projects

  • Hackathon for understanding real-life disciplines

  • Visits to different design studios for better learning

Yes, ATLAS ISDI organises live projects with brands as part of its curriculum. The thoughtfully curated curriculum is in collaboration with Parsons School of Design. The curriculum includes internships with top brands. This internship nurtures

  • Applying theoretical knowledge to real-life problems

  • Strengthen problem-solving skills

  • Build a strong portfolio

  • Learn from the experience of senior citizens.

  • Guided by industry experts

ISDI has always aimed to create a safe and immersive campus as well as a learning experience for its students. With a thoughtful curriculum in collaboration with the renowned Parsons School of Design, every design module for specialisation is distinct and focuses on strengthening the design principles. The student experience at ATLAS ISDI includes:

  • Students get to participate in various competitions, which channel their design creativity.

  • Students are made to participate in various workshops.

  • Students have to work on several projects and increase their networking and communication skills.

  • Students participate in various college festivals and experience personal growth through faculty-led discussions and talks

ISDI has an exclusive campus. Renowned for its infrastructure and thoroughly curated curriculum, the institution allows students to widen their area of learning. With our recent NAAC A Grade certification, our campus provides its students with:

  • The campus features large laboratories, designer studios, fashion technology zones, and various other spaces where students can explore and showcase their creativity.

  • Immersive workshops for strengthening design principles, along with frequent visits to design studios, inspire the students.

  • Students can learn from experts through frequent immersive workshops held in design studios.

  • Design Studios

  • Fashion Lab

  • Product Lab (Workshop)

  • Fashion Studio

  • Digital + UX Labs

  • Maker Spaces

ISDI offers its students a variety of events for them to participate in and cherish their campus life. From flagship events to cultural events, ATLAS ISDI is always thriving throughout the year. Extracurricular activities offered by ATLAS ISDI are:

  • Design Events

  • Startup-Streets

  • Industry Masterclasses, Workshops, RTCs

  • Master’s Admissions Events

  • Placement & Career Events

  • Fests & Cultural Showcase

  • Hackathons & Challenges

  • Podcasts & Fireside Chats etc.

These interactions boost engagement by allowing students to display projects, share ideas, and connect with visitors.

Yes, ISDI requires an entrance exam for design programmes. The admission process has been designed to gauge the design skills and communication skills of the students. The ISDI admission entrance exam consists of:

  • Portfolio upload or design project holding a 40% weightage

  • The online aptitude test holds a substantial weightage of 40%.

  • Along with tests, there is a round of private interviews as well, which test the students' reasoning and analytical skills.

The process to apply for ISDI’s B.Des program is extremely simple. ISDI focuses on inclusivity, and our admissions process has been designed for individuals to seek their desired design specialisation. The admission process follows these steps:

  • Submitting the portfolio

  • Those students who do not have a portfolio can also complete a design project listed by ATLAS ISDI.

  • Along with submitting a portfolio and/or design project, there is an aptitude test which gauges the student’s communication skills.

  • The last test is the private interview test. This test allows our panel to understand the ambitions and goals of the students.

ISDI is among the renowned institutions for the B. Des Program. The eligibility criteria for ISDI are:

Students currently studying in Grade 12 and appearing for their 10+2 board exams are eligible to apply. This includes boards like:

  1. CBSE

  2. ICSE

  3. HSC (Maharashtra)

  4. IGCSE A-Levels

  5. The IB Diploma Program (IBDP) 

  6. Any recognised national or international equivalent.

At ISDI, there is no stream restriction; students from Arts, Commerce, or Science backgrounds are welcome. What matters most is your interest in design, creativity, and innovation. So if you are a science student with a profound interest in design and art, you can give wings to your dreams here at ISDI.

Yes, students are required to submit their design portfolio. Students can:

  • Upload their portfolio while working on their IDSI Challenge

  • The portfolio should contain eight to ten pieces of your best work that proficiently display your design skills. 

  • These pieces can be animated, painted, or sketched according to the student's preference.

Those students who do not have a portfolio can simply:

  • Complete the ISDI Design Project

  • Create a visual work inspired by any ONE of the given themes: One World | Tracing Nature | Translating Tomorrow

  • All forms of design are acceptable, including drawing, video, photography, sculpture, 3D work, collage, and digital images. 

  • Support your project by writing a 500-word essay describing how you developed your ideas.

A. Yes, students who are not in a design program can also apply to study ISDI. We have always believed in inclusivity, and our dynamic selection process ensures that students from diverse backgrounds, including those without a design background, can apply.

Career opportunities after graduating from ISDI are innumerable. Graduates can work as:

  • Art Director

  • Brand Manager

  • Digital Transformation Analyst

  • E?commerce Brand Strategist

  • Design Consultant

  • UX Research Analyst

  • Strategy Consultant

  • Fashion Designer

ISDI has always believed in supporting students beyond their campus as well. Our committee works diligently to help students secure their desired jobs. ISDI assists students in building a strong portfolio by providing:

  • Hands-on experience working in a state-of-the-art lab with cutting-edge design tools.

  • A curriculum that emphasises experiential learning and interdisciplinary approaches will introduce projects that enable students to learn and overcome the challenges they regularly face in their field of study.

  • Our guidance and placement committee provides comprehensive support to help students secure the right internship and lucrative opportunities.

A. ISDI helps the students in building a portfolio and guiding them through job placements as well. We help students by:

  • Having projects which enhance their portfolio

  • Guest lectures and masterclasses

  • SOPs

  • Projects which are a compulsory part of modules

  • Documentation of the project as a part of the portfolio

ISDI always ensures a promising future for its students. Our committee oversees every student's secure internships with top organisations that match their specialisations and career goals. 

  • Interns can work with renowned companies.

  • Work for esteemed designers

  • Gain hands-on experience with live projects and internships

  • Committees are made to make job hunting easy.

ISDI has an astounding record for placements. ATLAS ISDI has a placement committee which works dedicatedly for every student to ensure their placements. The committee guides the students to reach out to a job where their expertise can shine. The curriculum allows students to gain skills, which are:

  • Work for alumni organisations.

  • Work on certifications, which strengthen their credibility.

  • They should maintain an attractive portfolio that aids in securing better placements.

Yes, ATLAS ISDI supports entrepreneurship. The thoughtfully curated module, in collaboration with Parsons School of Design, is designed for students to learn about the principles as well as the dynamics of business. The curriculum is mostly aimed at:

  • The curriculum aims to integrate management with technology and emerging design principles in order to enhance students' skills.

  • Students are encouraged to join the evolving design ecosystem and become innovative designers or entrepreneurs.

  • The global immersion curriculum helps students understand the complexities of the business field, which arise in the design landscape.

Yes, ISDI graduates who have completed their design programme can effortlessly open their own ventures. This can be easily achieved because:

  • ISDI curates a curriculum that includes modules on entrepreneurial leadership. The modules encourage a business mindset with innovation and design in the lead. 

  • The learning environment at ISDI is nurtured by a mentorship ecosystem where industry stalwarts lead masterclasses for students.

  • Students gain comprehensive knowledge about innovation, entrepreneurship, and practical challenges.

  • Graduates graduate with a mindset that combines design and entrepreneurship skills, which are crucial for their venture.